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B

Bang Nguyen

modern sciences & arts university (msa)

49H指数
248论文数
8.1K被引数
收录论文 63
发表时间
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Exploring Information Technology Capabilities from Multiple Aspects of the Resource-Based Theory从资源基础理论的多个方面探讨信息技术能力
errINFORMATION SYSTEMS FRONTIERS
IF8.3
err2024-05-08
err0
PREAI
errChen, Cheng-Hao Steve; Liu, Gordon; Roushan, Gelareh; Nguyen, Bang
err分享
err收藏
Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2022-02-01
err10
PREAI
errGhazali, Ezlika M.; Mutum, Dilip S.; Waqas, Muhammad; Nguyen, Bang; Ahmad-Tarmizi, Nur Azureen
err分享
err收藏
Fly me to the moon: from corporate branding orientation to retailer preference and business performance
errinternational journal of hospitality management
IF9
err2021-11-03
err8
PREAI
errForoudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; Nguyen, Bang
err分享
err收藏
Awe, consumer conformity and social connectedness敬畏、消费者从众与社会联系
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2021-06-23
err18
PREAI
errYang, Yan; Hu, Jing; Nguyen, Bang
err分享
err收藏
Value co-creation and social media at bottom of pyramid (BOP)
errBOTTOM LINE
IF7.3
err2021-06-15
err72
PREAI
errChatterjee, Sheshadri; Nguyen, Bang
err分享
err收藏
Examining the influence of user-generated content on the fashion consumer online experience试论用户生成内容对时尚消费者在线体验的影响
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2020-12-22
err21
errOAAI
errVazquez, Delia; Cheung, Jenny; Nguyen, Bang; Dennis, Charles; Kent, Anthony
err分享
err收藏
Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations采用人工智能集成CRM系统: 印度组织的实证研究
errBOTTOM LINE
IF7.3
err2020-10-23
err78
PREAI
errChatterjee, Sheshadri; Nguyen, Bang; Ghosh, Soumya Kanti; Bhattacharjee, Kalyan Kumar; Chaudhuri, Sumana
err分享
err收藏
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failureCRM战略对关系承诺和新产品开发的影响: 失败学习的中介作用
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-08-24
err5
errOAAI
errNguyen, Bang; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; Chen, Cheng-Hao Steve; Yen, Dorothy A.
err分享
err收藏
Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context在第二屏幕社交商务环境中调查叙事参与，社会互动和冲动购买行为
errINTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
IF27
err2020-08-01
err51
errOAAI
errVazquez, Delia; Wu, Xiangran; Nguyen, Bang; Kent, Anthony; Gutierrez, Anabel; Chen, Tuo
err分享
err收藏
IT-based product innovation strategies for small firms基于IT的小企业产品创新策略
errinformation technology
IF5.6
err2020-07-23
err15
errOAAI
errKo, Wai Wai (Joyce); Chen, Cheng-Hao Steve; Liu, Gordon; Nguyen, Bang; Takeda, Sachiko
err分享
err收藏
The next frontier: using space as management strategy-an exploratory study
errBOTTOM LINE
IF7.3
err2020-06-13
err2
errOAAI
errStorvang, Pia; Nguyen, Bang
err分享
err收藏
A systematic review of the dark side of CRM: the need for a new research agenda对CRM阴暗面的系统回顾: 需要新的研究议程
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-06-12
err21
PREAI
errNguyen, Bang; Jaber, Faten; Simkin, Lyndon
err分享
err收藏
Does one bad apple ruin a firm's green brand image? Examining frontline service employees' environmentally irresponsible behaviors
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-05-14
err23
PREAI
errZhang Lin; Wu Jintao; Chen Honghui; Nguyen Bang
err分享
err收藏
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia自我概念中的品牌参与 (BESC)，价值意识和品牌忠诚度: 马来西亚Z世代消费者的研究
errYOUNG CONSUMERS
IF5
err2020-03-31
err45
PREAI
errIsmail, Ahmed Rageh; Nguyen, Bang; Chen, Junsong; Melewar, T. C.; Mohamad, Bahtiar
err分享
err收藏
Understanding cloud computing success and its impact on firm performance: an integrated approach理解云计算的成功及其对企业绩效的影响: 一种综合方法
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2020-03-29
err44
PREAI
errKhayer, Abul; Bao, Yukun; Nguyen, Bang
err分享
err收藏
Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability零售行业中的消费者-计算机交互和店内智能技术 (IST): 动机，机会和能力的作用
errhospitality marketing management
IF3
err2020-03-23
err46
PREAI
errRoy, Sanjit K.; Balaji, M. S.; Nguyen, Bang
err分享
err收藏
Service research in emerging markets: business as usual?
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2019-12-09
err0
PREAI
errRoy, Sanjit Kumar; Sekhon, Harjit; Bang Nguyen
err分享
err收藏
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation智能消费者的崛起: 智能服务与智能消费体验共创的作用
errhospitality marketing management
IF3
err2019-10-28
err94
errOAAI
errRoy, Sanjit K.; Singh, Gaganpreet; Hope, Megan; Nguyen, Bang; Harrigan, Paul
err分享
err收藏
A framework of brand-centred training and development activities, transformational leadership and employee brand support in higher education高等教育中以品牌为中心的培训和发展活动，变革型领导和员工品牌支持的框架
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2019-09-06
err12
errOAAI
errSujchaphong, Narissara; Nguyen, Bang; Melewar, T. C.; Sujchaphong, Pakorn; Chen, Junsong
err分享
err收藏
Localization of computer-mediated communication and corporate impression on online communities
errINTERNET RESEARCH
IF6.8
err2019-08-05
err3
errOAAI
errWilli, Christine Hallier; Bang Nguyen; Melewar, T. C.; Gupta, Suraksha; Yu, Xiaoyu
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
T
T. Ramayah
H 指数: 94 · 论文数: 982
S
Sheshadri Chatterjee
H 指数: 63 · 论文数: 274
T
T.C. Melewar
H 指数: 53 · 论文数: 327
鲍玉昆 封面图
鲍玉昆 (Yukun Bao)
H 指数: 52 · 论文数: 168
N
Nan Zhou
H 指数: 49 · 论文数: 517
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