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R

Rajesh Iyer

Bradley University

28H指数
102论文数
2.7K被引数
收录论文 19
发表时间
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Encouraging donation intentions and satisfaction with life: is it altruism or others?鼓励捐赠意愿和生活满意度：是利他主义还是他人影响？
errJournal of Marketing Theory and Practice
IF5.3
err2026-02-22
err0
PREAI
errJacqueline K. Eastman; Sianne Gordon-Wilson; Rajesh Iyer
err分享
err收藏
Not all who binge-watch are the same: comparing digital natives and digital immigrants并非所有观看连续剧的用户都相同：比较数字原住民与数字移民
errMarketing Intelligence & Planning
IF0
err2025-09-18
err0
PREAI
errAmita Bhadauria; Rajesh Iyer; James Muncy
err分享
err收藏
The role of green consumer values on willingness to buy regional agricultural products绿色消费价值观对购买区域性农产品意愿的影响
errJournal of Strategic Marketing
IF3.1
err2025-08-12
err0
PREAI
errJacqueline K Eastman; Rajesh Iyer; Alexandre Magnier; Fritz M. Roka; Barry K. Goodwin
err分享
err收藏
Investigating the antecedents of pro-environmental customer behavior: the role of gender in the food industry李, D.; 艾耶, R.; 李, Y.-K. 研究亲环境型消费者行为的先决条件: 性别在食品行业中的作用. J. Consum. Mark. 2025. [Google Scholar] [CrossRef]
errJournal of Consumer Marketing
IF3.3
err2025-06-20
err0
PREAI
errDebora Lee; Rajesh Iyer; Yong-Ki Lee
err分享
err收藏
Understanding switching intentions towards renewable energy technologies using push-pull-mooring framework
errJOURNAL OF CLEANER PRODUCTION
IF10
err2024-08-01
err3
PREAI
errKushwah, Shiksha; Iyer, Rajesh; Agrawal, Atul; Korpal, Sanjna
err分享
err收藏
The Journal of Consumer Behaviour's first 20 years
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-07-01
err7
PREAI
errEastman, Jacqueline K. K.; Muncy, James A. A.; Jain, Varsha; Iyer, Rajesh
err分享
err收藏
Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-04-14
err1
PREAI
errEastman, Jacqueline Kilsheimer; Iyer, Rajesh
err分享
err收藏
Do relational benefits influence commitments and loyalty in a non-contract mechanism?
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2022-12-13
err9
PREAI
errLee, Chang-Ju; Lee, Sae-Mi; Iyer, Rajesh; Lee, Yong-Ki
err分享
err收藏
Why Do Local Foodscapes Matter in Building Tourist Trust and Loyalty?
errSUSTAINABILITY
IF3.3
err2022-02-10
err5
errOAAI
errYang, Jae-Jang; Iyer, Rajesh; Lee, Yong-Ki
err分享
err收藏
The Journal of Advertising's First 50 Years
errJOURNAL OF ADVERTISING
IF7
err2022-02-09
err8
PREAI
errMuncy, James A.; Eastman, Jacqueline K.; Iyer, Rajesh
err分享
err收藏
Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self-congruence
errPSYCHOLOGY & MARKETING
IF9.1
err2021-07-20
err30
PREAI
errEastman, Jacqueline K.; Iyer, Rajesh; Dekhili, Sihem
err分享
err收藏
Predicting adventure seeking of young adults: The role of risk, innovativeness and status consumption
errSPORT MANAGEMENT REVIEW
IF3.8
err2021-02-03
err5
PREAI
errKeane, Matthew; Eastman, Jacqueline K.; Iyer, Rajesh
err分享
err收藏
Anti-consumer ethics: What consumers will not do for ethical reasons
errSTRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE
IF4
err2021-01-08
err10
PREAI
errMuncy, James A.; Iyer, Rajesh
err分享
err收藏
Reaching the price conscious consumer: The impact of personality, generational cohort and social media use
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2020-12-02
err27
errOAAI
errEastman, Jacqueline K.; Iyer, Rajesh; Eastman, Kevin L.; Gordon-Wilson, Sianne; Modi, Pratik
err分享
err收藏
The impact of the implicit theories of social optimism and social pessimism on macro attitudes towards consumption
errPSYCHOLOGY & MARKETING
IF9.1
err2019-11-27
err10
PREAI
errMuncy, James A.; Iyer, Rajesh
err分享
err收藏
Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults
errPSYCHOLOGY & MARKETING
IF9.1
err2018-02-09
err67
PREAI
errEastman, Jacqueline K.; Iyer, Rajesh; Shepherd, C. David; Heugel, Angelina; Faulk, Don
err分享
err收藏
Customer orientation as a psychological construct: evidence from Indian B-B salespeople
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2017-09-11
err5
PREAI
errJohlke, Mark C.; Iyer, Rajesh
err分享
err收藏
The role of external customer mind-set among service employees
errJOURNAL OF SERVICES MARKETING
IF4.5
err2015-02-09
err13
PREAI
errIyer, Rajesh; Johlke, Mark C.
err分享
err收藏
Framing effects within the ethical decision making process of consumers
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2002-01-01
err44
PREAI
errBateman, CR; Fraedrich, JP; Iyer, R
err分享
err收藏

研究方向

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合作学者
合作期刊
B
Barry K. Goodwin
H 指数: 55 · 论文数: 393
Y
Yong‐Ki Lee
H 指数: 36 · 论文数: 216
J
Jacqueline K. Eastman
H 指数: 36 · 论文数: 203
V
Varsha Jain
H 指数: 33 · 论文数: 230
A
Atul Agrawal
H 指数: 25 · 论文数: 183
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