Holly Overton - Publications, H-index & Citations

Holly Overton

penn state university

14H指数

67论文数

594被引数

收录论文 15

发表时间

Gen Z and Social Change: Examining the Effect of Corporate Social Advocacy Expectancy Violations on Positive and Negative Behavioral Intentions Z世代与社会变革：考察企业社会责任倡导期望违背对积极和消极行为意图的影响

International Journal of Business Communication

IF3.1

2026-04-16

PREAI

Holly Overton; Joon Kyoung Kim; Carrie Sipes; Yanan Wu

Corporate support for the sustainable development goals: Effects of symbolic and substantive communication 企业对可持续发展目标的支持：象征性沟通与实质性沟通的影响

PUBLIC RELATIONS REVIEW

IF3.4

2025-06-01

OAAI

Troy, Cassandra L. C.; Eng, Nicholas; Overton, Holly

Saying the Right Things to the Right Audience: The Influence of Message Strategy and Consumer Demographics on Reactions to Corporate Social Advocacy (CSA) Communications 对正确受众说正确的话：信息策略和消费者人口统计特征对反应企业社会责任倡导（CSA）传播的影响

INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION

IF3.1

2025-05-13

PREAI

Michail Vafeiadis; Frank Dardis; Pratiti Diddi; Holly Overton; Christen Buckley

Between Innovation and Caution: How Consumers' Risk Perception Shapes AI Product Decisions 在创新与审慎之间：消费者风险感知如何塑造AI产品决策

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

IF2.9

2025-03-31

PREAI

Won-Ki Moon; Xiaofan Wei; Holly Overton; Joon K. Kim

Examining the impact of corporate social advocacy (CSA) issue ownership and message content on authenticity perceptions and behavioral intentions 考察企业社会倡导(CSA)议题所有权和消息内容对真实感感知和行为意向的影响

Corporate Communications: An International Journal

IF0

2025-02-04

PREAI

Holly Overton; Michail Vafeiadis; Pratiti Diddi; Christen Buckley; Frank E. Dardis

Do information disputes work: the effect of perceived risk, news disputes and credibility on consumer attitudes and trust toward biotechnology companies

JOURNAL OF COMMUNICATION MANAGEMENT

IF2.1

2023-12-19

PREAI

Overton, Holly K.; Yang, Fan

Holistic understanding of individuals' prosocial behaviors: A configurational approach

PUBLIC RELATIONS REVIEW

IF3.4

2023-09-01

PREAI

Choi, Minhee; McKeever, Brooke W.; Overton, Holly

Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels

COMPUTERS IN HUMAN BEHAVIOR

IF8.9

2022-12-01

PREAI

Waddell, T. Franklin; Overton, Holly; McKeever, Robert

Motivations for supporting corporate social advocacy: applying the SIMCA model

JOURNAL OF COMMUNICATION MANAGEMENT

IF2.1

2022-10-11

OAAI

Xiao, Anli; Overton, Holly K.

Identifying Frames of the COVID-19 Infodemic: Thematic Analysis of Misinformation Stories Across Media

JMIR INFODEMIOLOGY

IF2.3

2022-04-13

OAAI

Mohammadi, Ehsan; Tahamtan, Iman; Mansourian, Yazdan; Overton, Holly

Examining consumer attitudes toward CSR and CSA messages

PUBLIC RELATIONS REVIEW

IF3.4

2021-11-01

OAAI

Overton, Holly; Kim, Joon Kyoung; Zhang, Nanlan; Huang, Shudan

Feeling Connected to the Cause: The Role of Perceived Social Distance on Cause Involvement and Consumer Response to CSR Communication

JOURNALISM & MASS COMMUNICATION QUARTERLY

IF3.6

2021-09-22

OAAI

Heo, Yujin; Choi, Chang-Won; Overton, Holly; Kim, Joon K.; Zhang, Nanlan

Examining native CSR advertising as a post-crisis response strategy 将本土企业社会责任广告作为危机后的应对策略

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2021-04-22

OAAI

Wu, Linwan; Overton, Holly

Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

PUBLIC RELATIONS REVIEW

IF3.4

2020-12-01

PREAI

Austin, Lucinda; Overton, Holly; McKeever, Brooke W.; Bortree, Denise

Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses

PUBLIC RELATIONS REVIEW

IF3.4

2020-06-01

117

OAAI

Kim, Joon Kyoung; Overton, Holly; Bhalla, Nandini; Li, Jo-Yun

研究方向