Abhisek Kuanr - Publications, H-index & Citations

Abhisek Kuanr

university of essex

9H指数

15论文数

425被引数

收录论文 10

发表时间

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer-Driven Brand Activism 人造声音，真实原因：虚拟网红驱动的品牌行动主义的两难

PSYCHOLOGY & MARKETING

IF9.1

2026-07-28

PREAI

Sampa Anupurba Pahi; Debasis Pradhan; Abhisek Kuanr; Baidyanath Biswas; Jingyu Zhu

The evolution of consumer well-being over the last four decades: A comprehensive review and future directions 过去四十年消费者福祉的演变：综合综述与未来方向

ACTA PSYCHOLOGICA

IF2.7

2025-10-01

OAAI

Pradhan, Debasis; Rup, Bikash Kumar; Lyngdoh, Teidorlang; Chefor, Ellis; Pahi, Sampa Anupurba; Kuanr, Abhisek

Fun or warm: How conversational style boosts customer engagement 有趣或温暖：对话风格如何提升客户参与度

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2025-07-01

PREAI

Bhattacharjee, Debashree Roy; Kuanr, Abhisek; Pradhan, Debasis; Moharana, Tapas Ranjan

Self-quantification and consumer well-being: A meta-analytic review

PSYCHOLOGY & MARKETING

IF9.1

2024-10-12

OAAI

Jain, Anuj; Pradhan, Debasis; Kuanr, Abhisek; Singh, Shiwangi

Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement

JOURNAL OF ADVERTISING

IF7

2024-02-12

PREAI

Bhattacharjee, Debashree Roy; Pradhan, Debasis; Kuanr, Abhisek; Malhotra, Neeru

What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence 是什么推动了赞助的有效性？检验品牌社区识别，品牌真实性和赞助商俱乐部一致性的作用

PSYCHOLOGY & MARKETING

IF9.1

2023-02-23

PREAI

Moharana, Tapas Ranjan; Bhattacharjee, Debashree Roy; Pradhan, Debasis; Kuanr, Abhisek

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands 影响者营销: Z世代消费者何时以及为什么避免影响者和认可的品牌

PSYCHOLOGY & MARKETING

IF9.1

2022-10-27

OAAI

Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; Akram, Muhammad S.

Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance

PSYCHOLOGY & MARKETING

IF9.1

2021-10-08

OAAI

Kuanr, Abhisek; Pradhan, Debasis; Lyngdoh, Teidorlang; Lee, Michael S. W.

Can we anti-consume our way to sustainability? Finding answers at the intersection of cultural values

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2020-12-28

PREAI

Kuanr, Abhisek; Israel, Duraipandian; Pradhan, Debasis; Chaudhuri, Himadri Roy

I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model

PSYCHOLOGY & MARKETING

IF9.1

2019-12-01

PREAI

Kuanr, Abhisek; Pradhan, Debasis; Chaudhuri, Himadri Roy

研究方向