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Debasis Pradhan

xlri-xavier school of management

19H指数
71论文数
1.5K被引数
收录论文 30
发表时间
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Artificial Voices, Real Causes: The Dilemma of Virtual Influencer-Driven Brand Activism人造声音，真实原因：虚拟网红驱动的品牌行动主义的两难
errPSYCHOLOGY & MARKETING
IF9.1
err2026-07-28
err0
PREAI
errSampa Anupurba Pahi; Debasis Pradhan; Abhisek Kuanr; Baidyanath Biswas; Jingyu Zhu
err分享
err收藏
Does Happiness Still Belong to Consumption? Revisiting the Unfinished Question of Happiness in the Marketplace LeeD.-J.SirgyM. J. (2025). Happiness in the Marketplace: A Study Of Consumption, Consumers, and Wellbeing . Springer Nature. ISBN: 978-3-032-04445-7. €117.69.快乐是否仍属于消费？重新审视市场中的未竟快乐之问 LeeD.-J. SirgyM. J. (2025). 市场中的快乐：消费、消费者与幸福感的研宄。施普林格自然出版集团。ISBN: 978-3-032-04445-7。€117.69。
errJournal of Macromarketing
IF2.3
err2026-06-30
err0
PREAI
errHimadri Roy Chaudhuri; Debasis Pradhan
err分享
err收藏
Business-to-Business (B2B) branding: What we know and where do we goB2B（企业对企业）品牌建设：我们已知什么，以及未来发展方向
errJournal of Business Research
IF9.8
err2026-03-24
err0
PREAI
errDebashree Roy Bhattacharjee; Debasis Pradhan; Kunal Swani
err分享
err收藏
The evolution of consumer well-being over the last four decades: A comprehensive review and future directions过去四十年消费者福祉的演变：综合综述与未来方向
errACTA PSYCHOLOGICA
IF2.7
err2025-10-01
err1
errOAAI
errPradhan, Debasis; Rup, Bikash Kumar; Lyngdoh, Teidorlang; Chefor, Ellis; Pahi, Sampa Anupurba; Kuanr, Abhisek
err分享
err收藏
Forty Years of Brand Logo Literature: A Review and Future Research Directions四十年来品牌标志文献：综述与未来研究方向
errJournal of Business Research
IF9.8
err2025-08-25
err0
PREAI
errArnav Pati; Debasis Pradhan; Tapas Ranjan Moharana; Himadri Roy Chaudhuri; Bikash Kumar Rup
err分享
err收藏
Reducing impulse buying: a review and research agenda减少冲动性购买：一项综述与研究议程
errJournal of Consumer Marketing
IF3.3
err2025-08-01
err0
PREAI
errBharadhwaj Sivakumaran; Bilwa Deshpande; Debasis Pradhan; Teidorlang Lyngdoh
err分享
err收藏
Fun or warm: How conversational style boosts customer engagement有趣或温暖：对话风格如何提升客户参与度
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2025-07-01
err0
PREAI
errBhattacharjee, Debashree Roy; Kuanr, Abhisek; Pradhan, Debasis; Moharana, Tapas Ranjan
err分享
err收藏
Quadriceps Muscle Layer Thickness and its association with frailty in critically ill patients: A prospective observational study
errJOURNAL OF CRITICAL CARE
IF2.9
err2025-02-01
err0
PREAI
errSundarsingh, Vijay; Kumar, R. Manoj; Kulkarni, Manjunath; Pradhan, Debasis; Rodrigues, Pramela Renisha; Baliga, Nishanth; Prasad, Mamata; Yadav, Pooja; Thomas, Monish; Pinto, Tania Eltrida
err分享
err收藏
Gamification and customer brand engagement: a review and future research agendas游戏化与客户品牌参与: 回顾与未来研究议程
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-10-24
err2
PREAI
errMalik, Garima; Pradhan, Debasis; Rup, Bikash Kumar
err分享
err收藏
Self-quantification and consumer well-being: A meta-analytic review
errPSYCHOLOGY & MARKETING
IF9.1
err2024-10-12
err0
errOAAI
errJain, Anuj; Pradhan, Debasis; Kuanr, Abhisek; Singh, Shiwangi
err分享
err收藏
How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping品牌如何减轻负面数字客户体验的后果？调查品牌依恋、品牌社区支持和适应性应对的作用
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2024-06-03
err4
PREAI
errPahi, Sampa Anupurba; Jain, Anuj; Pradhan, Debasis
err分享
err收藏
Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement
errJOURNAL OF ADVERTISING
IF7
err2024-02-12
err2
PREAI
errBhattacharjee, Debashree Roy; Pradhan, Debasis; Kuanr, Abhisek; Malhotra, Neeru
err分享
err收藏
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender
errJOURNAL OF DESTINATION MARKETING & MANAGEMENT
IF7.4
err2023-03-01
err13
PREAI
errPradhan, Debasis; Moharana, Tapas Ranjan; Malik, Garima
err分享
err收藏
What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence是什么推动了赞助的有效性？检验品牌社区识别，品牌真实性和赞助商俱乐部一致性的作用
errPSYCHOLOGY & MARKETING
IF9.1
err2023-02-23
err9
PREAI
errMoharana, Tapas Ranjan; Bhattacharjee, Debashree Roy; Pradhan, Debasis; Kuanr, Abhisek
err分享
err收藏
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands影响者营销: Z世代消费者何时以及为什么避免影响者和认可的品牌
errPSYCHOLOGY & MARKETING
IF9.1
err2022-10-27
err59
errOAAI
errPradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; Akram, Muhammad S.
err分享
err收藏
Factors influencing technology adoption amongst small retailers: insights from thematic analysis
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2022-09-07
err19
PREAI
errAithal, Rajesh K.; Choudhary, Vikram; Maurya, Harshit; Pradhan, Debasis; Sarkar, Dev Narayan
err分享
err收藏
Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies
errINTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF5.5
err2022-06-22
err7
PREAI
errSatyam; Aithal, Rajesh K.; Pradhan, Debasis
err分享
err收藏
The impact of advertising appeals on impulse buying
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2022-03-16
err6
PREAI
errDeshpande, Bilwa; Pradhan, Debasis; Sivakumaran, Bharadhwaj; Lyngdoh, Teidorlang
err分享
err收藏
Brand communities: A literature review and future research agendas using TCCM approach品牌社区: 基于TCCM方法的文献综述和未来研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-11-02
err72
PREAI
errRoy Bhattacharjee, Debashree; Pradhan, Debasis; Swani, Kunal
err分享
err收藏
Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance
errPSYCHOLOGY & MARKETING
IF9.1
err2021-10-08
err27
errOAAI
errKuanr, Abhisek; Pradhan, Debasis; Lyngdoh, Teidorlang; Lee, Michael S. W.
err分享
err收藏

研究方向

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合作学者
合作期刊
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Sangeeta Sahney
H 指数: 26 · 论文数: 65
B
Bharadhwaj Sivakumaran
H 指数: 24 · 论文数: 67
M
Muhammad Shakaib Akram
H 指数: 22 · 论文数: 56
B
Baidyanath Biswas
H 指数: 21 · 论文数: 111
S
Shiwangi Singh
H 指数: 20 · 论文数: 62
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