Mahmoud Abdulai Mahmoud - Publications, H-index & Citations

Mahmoud Abdulai Mahmoud

university of ghana

16H指数

43论文数

1.0K被引数

收录论文 15

发表时间

Brands in crisis: customer loyalty and corporate reputation 危机中的品牌：客户忠诚度与企业声誉

Marketing Intelligence & Planning

IF0

2025-12-12

PREAI

Charles Blankson; Kwabena G. Boakye; Victor R. Prybutok; Mahmoud Abdulai Mahmoud; Gertrude Opare

Exploring the Creation of Sustainable Social Impact in an Emerging Economy: An Integrated Theory Perspective 探索新兴经济体中可持续社会影响的创建：一个整合理论视角

Journal of Social Entrepreneurship

IF1.8

2024-12-14

PREAI

Nicholas Oblitei Commey; Kwame Adom; Mahmoud Abdulai Mahmoud; Aidatu Abubakari

Short video narratives, brand equity dimensions and horti-tourism patronage: does real-world video matter?

JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS

IF4.8

2024-05-24

PREAI

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinson, Robert Ebo

Safety, security, clean air and intention to experience: Do TikTok short video narratives matter?

hospitality tourism research

IF2.8

2023-11-20

PREAI

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Ahmed, Abdul Salam; Preko, Alexander; Mwin, Norbert; Clottey, Emmanuel Kwei; Boakye, Bernice

Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article

TOURISM REVIEW

IF7.9

2023-09-26

PREAI

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinso, Robert Ebo

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana

JOURNAL OF BRAND MANAGEMENT

IF4.1

2023-01-02

PREAI

Narh, Linda; Odoom, Raphael; Mahmoud, Mahmoud Abdulai; Tweneboah-Koduah, Ernest Yaw

Green Packaging, Environmental Awareness, Willingness to Pay and Consumers' Purchase Decisions 绿色包装、环保意识、支付意愿与消费者购买决策

SUSTAINABILITY

IF3.3

2022-12-01

OAAI

Mahmoud, Mahmoud Abdulai; Tsetse, Ernest Kafui Kwasi; Tulasi, Ernest Edem; Muddey, Donne Komla

The impact of halal tourism on Muslim diaspora intention to recommend: an application of the theory of planned behaviour

JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS

IF4.8

2022-09-06

PREAI

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Preko, Alexander; Hinson, Robert; Yeboah, Joseph G.

Corporate entrepreneurship and employees' competencies: Do employees' perceived feasibility and desirability matter?

COGENT BUSINESS & MANAGEMENT

IF2.9

2022-07-21

OAAI

Padi, Abigail; Ansah, Wilberforce Owusu; Mahmoud, Mahmoud Abdulai

The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

JOURNAL OF SOCIAL MARKETING

IF2.6

2022-04-12

PREAI

Tweneboah-Koduah, Ernest Yaw; Abdulai, Shaman; Coffie, Isaac Sewornu; Mahmoud, Mahmoud Abdulai

The impact of stakeholder market orientation on sustainability performance at tourism destinations 利益相关者市场导向对旅游目的地可持续发展绩效的影响

MANAGEMENT RESEARCH REVIEW

IF3.5

2021-11-12

PREAI

Tsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; Blankson, Charles; Odoom, Raphael

The effect of brand heritage in tourists' intention to revisit

JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS

IF4.8

2021-09-07

PREAI

Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinson, Robert Ebo

Service innovation and customer satisfaction: the role of customer value creation

european management journal

IF5.7

2017-12-14

PREAI

Mahmoud, Mahmoud Abdulai; Hinson, Robert E.; Anim, Patrick Amfo

Customer behavioural intentions towards mobile money services adoption in Ghana

SERVICE INDUSTRIES JOURNAL

IF7.4

2017-06-05

PREAI

Narteh, Bedman; Mahmoud, Mahmoud Abdulai; Amoh, Simon

Market orientation, learning orientation and business performance The mediating role of innovation

INTERNATIONAL JOURNAL OF BANK MARKETING

IF6.9

2016-07-04

PREAI

Mahmoud, Mahmoud Abdulai; Blankson, Charles; Owusu-Frimpong, Nana; Nwankwo, Sonny; Trang, Tran P.

研究方向