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M

Michel Rod

carleton university

28H指数
102论文数
2.4K被引数
收录论文 24
发表时间
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Current state of the literature and new research directions on the nature of marketing in international B2B service firms: Special issue editorial关于国际B2B服务企业中营销性质的研究现状与新研究方向：专题刊编辑前言
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2025-05-01
err0
PREAI
errRaskovic, Matevz (Matt); Ashill, Nicholas J.; Lindsay, Valerie; Rod, Michel
err分享
err收藏
Technology sourcing and the dark side of open innovation: Evidence from the biopharmaceutical sector
errTECHNOVATION
IF10.9
err2023-01-01
err12
PREAI
errPurdy, Lauren; Eslami, Hadi; Eshghi, Kamran; Rod, Michel
err分享
err收藏
Speak to head and heart: The effects of linguistic features on B2B brand engagement on social media直言并语: 语言特征对社交媒体上B2B品牌参与度的影响
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-11-01
err32
PREAI
errDeng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo
err分享
err收藏
Understanding culture as a dynamic Holarchic duality
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-11-01
err5
PREAI
errLowe, Sid; Rod, Michel
err分享
err收藏
Is co-created value the only legitimate value? An institutional-theory perspective on business interaction in B2B-marketing systems
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-09-05
err30
PREAI
errMassi, Marta; Rod, Michel; Corsaro, Daniela
err分享
err收藏
A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2020-04-24
err19
PREAI
errWang, Yun; Deng, Qi; Rod, Michel; Ji, Shaobo
err分享
err收藏
Towards a spectacularly dynamic and pluralist normal science: pragmatism, communication, IMP and BtoB marketing research
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-03-28
err1
errOAAI
errLowe, Sid; Rod, Michel; Hwang, Ki-Soon
err分享
err收藏
Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-03-07
err19
PREAI
errWang, Yun; Rod, Michel; Deng, Qi; Ji, Shaobo
err分享
err收藏
Weathering contextual activities and situated sensemaking风化语境活动和位置感知
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2018-10-12
err9
PREAI
errLowe, Sid; Rod, Michel
err分享
err收藏
Business network becoming: Figurations of time, change and process商业网络成为: 时间、变化和过程的形象
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-01-01
err15
PREAI
errLowe, Sid; Rod, Michel
err分享
err收藏
Social media capability in B2B marketing: toward a definition and a research model
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2017-10-02
err40
PREAI
errWang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi
err分享
err收藏
Institutional and resource configurations associated with different SME foreign market entry modes与不同中小企业国外市场进入模式相关的制度和资源配置
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2017-10-01
err28
errOAAI
errLindsay, Valerie; Rod, Michel; Ashill, Nicholas
err分享
err收藏
Understanding structures and practices of meaning-making in industrial networks
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2016-05-03
err14
errOAAI
errLowe, Sid; Rod, Michel; Hwang, Ki-Soon
err分享
err收藏
Customer perceptions of frontline employee service delivery: A study of Russian bank customer satisfaction and behavioural intentions
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-05-01
err33
PREAI
errRod, Michel; Ashill, Nicholas J.; Gibbs, Tanya
err分享
err收藏
Context into text into context: marketing practice into theory; marketing theory into practice语境进文本进语境: 营销实践进理论; 营销理论进实践
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2015-10-05
err5
errOAAI
errSmith, Terry; Williams, Tom; Lowe, Sid; Rod, Michel; Hwang, Ki-Soon
err分享
err收藏
The ties that bind? Online musicians and their fans
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2015-04-13
err8
PREAI
errDaellenbach, Kate; Kusel, Rachael; Rod, Michel
err分享
err收藏
Coping with stress: A study of retail banking service workers in Russia
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2015-03-01
err17
PREAI
errAshill, Nicholas J.; Rod, Michel; Gibbs, Tanya
err分享
err收藏
The informative and persuasive components of pharmaceutical promotion An argument for why the two can coexist
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err25
PREAI
errRod, Michel; Saunders, Sarena
err分享
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Managerial perceptions of service-infused IORs in China & India: A discursive view of value co-creation
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2014-05-01
err24
errOAAI
errRod, Michel; Lindsay, Val; Ellis, Nick
err分享
err收藏
Constructing identities in Indian networks: Discourses of marketing management in inter-organizational relationships
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2012-04-01
err16
PREAI
errEllis, Nick; Rod, Michel; Beal, Tim; Lindsay, Val
err分享
err收藏

研究方向

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合作学者
合作期刊
I
Ian Q. Whishaw
H 指数: 94 · 论文数: 488
N
Nick C. Ellis
H 指数: 79 · 论文数: 312
王
王昀 (Yun Wang)
H 指数: 63 · 论文数: 670
R
Roland N. Auer
H 指数: 61 · 论文数: 221
Y
Yun Wang
H 指数: 48 · 论文数: 386
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