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M
Manoj Thomas
Cornell University
17
H指数
114
论文数
1.7K
被引数
0
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20
发表时间
发表时间
IF
被引数
The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses
量表定向效应:量表的空间定向和数量定向如何塑造调查响应
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2025-11-01
0
OA
AI
Kyung, Ellie J.; Thomas, Manoj; Krishna, Aradhna
分享
收藏
Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats
高估星星,低估数字:评分格式隐藏的影响
JOURNAL OF MARKETING RESEARCH
IF
5
2025-02-17
0
PRE
AI
Deepak Sirwani; Srishti Kumar; Manoj Thomas
分享
收藏
Moral foundations theory and consumer behavior
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2024-06-10
3
OA
AI
Goenka, Shreyans; Thomas, Manoj
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收藏
Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households
JOURNAL OF MARKETING RESEARCH
IF
5
2023-09-08
5
PRE
AI
Thomas, Manoj; Ma, Yu; Gauri, Dinesh K.
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When Is Sensory Consumption Immoral?
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY
IF
6.7
2023-07-01
7
OA
AI
Goenka, Shreyans; Thomas, Manoj
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Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices
体验式和分析性价格评估: 体验式产品描述如何影响价格
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2022-03-04
5
PRE
AI
Monnier, Arnaud; Thomas, Manoj
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The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
JOURNAL OF MARKETING RESEARCH
IF
5
2020-06-17
36
OA
AI
Sokolova, Tatiana; Seenivasan, Satheesh; Thomas, Manoj
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收藏
The Role of Numbers in the Customer Journey
数字在客户旅程中的作用
JOURNAL OF RETAILING
IF
10.2
2020-03-01
39
PRE
AI
Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G.
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The Malleable Morality of Conspicuous Consumption
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY
IF
6.7
2020-03-01
68
PRE
AI
Goenka, Shreyans; Thomas, Manoj
分享
收藏
Slider Scale or Text Box: How Response Format Shapes Responses
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2018-06-19
16
OA
AI
Thomas, Manoj; Kyung, Ellie J.
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When Bigger Is Better (and When It Is Not): Implicit Bias in Numeric Judgments
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2017-01-16
21
PRE
AI
Kyung, Ellie J.; Thomas, Manoj; Krishna, Aradhna
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When Remembering Disrupts Knowing: Blocking Implicit Price Memory
JOURNAL OF MARKETING RESEARCH
IF
5
2016-12-01
8
PRE
AI
Kyung, Ellie J.; Thomas, Manoj
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Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
JOURNAL OF MARKETING RESEARCH
IF
5
2013-04-01
33
PRE
AI
Uelkuemen, Guelden; Thomas, Manoj
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Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2011-12-13
79
OA
AI
Thomas, Manoj; Tsai, Claire I.
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How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2011-06-01
224
PRE
AI
Thomas, Manoj; Desai, Kalpesh Kaushik; Seenivasan, Satheeshkumar
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The Price Precision Effect: Evidence from Laboratory and Market Data
the academy of marketing science
IF
4.9
2010-01-01
106
PRE
AI
Thomas, Manoj; Simon, Daniel H.; Kadiyali, Vrinda
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The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
JOURNAL OF MARKETING RESEARCH
IF
5
2009-02-01
91
PRE
AI
Thomas, Manoj; Morwitz, Vicki G.
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Will I spend more in 12 months or a year?: The effect of ease of estimation and confidence on budget estimates
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2008-08-01
104
PRE
AI
Uelkuemen, Guelden; Thomas, Manoj; Morwitz, Vicki G.
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When internal reference prices and price expectations diverge: The role of confidence
JOURNAL OF MARKETING RESEARCH
IF
5
2007-08-01
59
OA
AI
Thomas, Manoj; Menon, Geeta
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Penny wise and pound foolish: The left-digit effect in price cognition
JOURNAL OF CONSUMER RESEARCH
IF
6.4
2005-06-01
277
PRE
AI
Thomas, M; Morwitz, V
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研究方向
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合作学者
合作期刊
A
Aradhna Krishna
H 指数: 48 · 论文数: 219
G
Geeta Menon
H 指数: 43 · 论文数: 242
V
Vicki G. Morwitz
H 指数: 38 · 论文数: 163
Y
Yu Ma
H 指数: 28 · 论文数: 316
D
Dinesh K. Gauri
H 指数: 26 · 论文数: 68
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