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V

Vicki G. Morwitz

columbia university

38H指数
163论文数
6.8K被引数
收录论文 49
发表时间
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Digital twins are funhouse mirrors: Five systematic distortions数字孪生是哈哈镜：五种系统性扭曲
errScience Advances
IF12.5
err2026-09-02
err0
errOAAI
errTianyi Peng; Melanie Brucks; George Gui; Daniel J. Merlau; Grace Jiarui Fan; Malek Ben Sliman; Eric J. Johnson; Abdullah Althenayyan; Silvia Bellezza; Dante Donati; Hortense Fong; Elizabeth Friedman; Ariana Guevara; Mohamed Hussein; Kinshuk Jerath; Bruce Kogut; Akshit Kumar; Kristen Lane; Hannah Li; Vicki Morwitz; Oded Netzer; Patryk Perkowski; Olivier Toubia
err分享
err收藏
Algorithmic pricing: Implications for marketing strategy and regulation算法定价：对营销战略和监管的启示
errInternational Journal of Research in Marketing
IF7.5
err2025-05-30
err0
errOAAI
errMartin Spann; Marco Bertini; Oded Koenigsberg; Robert Zeithammer; Diego Aparicio; Yuxin Chen; Fabrizio Fantini; Ginger Zhe Jin; Vicki G. Morwitz; Peter Popkowski Leszczyc; Maria Ana Vitorino; Gizem Yalcin Williams; Hyesung Yoo
err分享
err收藏
Comments on AI and the advent of the cyborg behavioral scientist关于人工智能和机器人行为科学家的出现的评论
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2025-03-01
err0
PREAI
errBlythe, Paul Andrew; Kulis, Christopher; Mcgraw, A. Peter; Haenlein, Michael; Hewett, Kelly; Yoo, Kiwoong; Wood, Stacy; Morwitz, Vicki G.; Huber, Joel
err分享
err收藏
Widespread misestimates of greenhouse gas emissions suggest low carbon competence对温室气体排放的广泛错误估计表明低碳能力
errNATURE CLIMATE CHANGE
IF27.1
err2024-06-21
err5
errOAAI
errJohnson, Eric J.; Sugerman, Eli Rosen; Morwitz, Vicki G.; Johar, Gita Venkataramani; Morris, Michael W.
err分享
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Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers负面消费体验的数字疗法: 情感和理性评论对评论作家的影响
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-06-14
err0
PREAI
errWu, Alisa Yinghao; Morwitz, Vicki G.
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Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-01-25
err1
PREAI
errHong, Jennifer Seokhwa; Longoni, Chiara; Morwitz, Vicki G.
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err收藏
How using a paper versus mobile calendar influences everyday planning and plan fulfillment
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-05-09
err4
PREAI
errHuang, Yanliu; Yang, Zhen; Morwitz, Vicki G.
err分享
err收藏
The Role of Gender in Pay-What-You-Want Contexts性别在随心所欲的情况下的作用
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-02-24
err25
PREAI
errSantana, Shelle; Morwitz, Vicki G.
err分享
err收藏
The Role of Numbers in the Customer Journey数字在客户旅程中的作用
errJOURNAL OF RETAILING
IF10.2
err2020-03-01
err39
PREAI
errSantana, Shelle; Thomas, Manoj; Morwitz, Vicki G.
err分享
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Consumer Reactions to Drip Pricing
errthe academy of marketing science
IF4.9
err2020-01-01
err21
PREAI
errSantana, Sheile; Dallas, Steven K.; Morwitz, Vicki G.
err分享
err收藏
Creating Boundary-Breaking, Marketing-Relevant Consumer Research
errJOURNAL OF MARKETING
IF10.4
err2019-12-06
err99
errOAAI
errMacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; Hoffman, Donna L.; Kozinets, Robert V.; Lehmann, Donald R.; Lynch, John G., Jr.; Pechmann, Cornelia
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Sensory variety in shape and color influences fruit and vegetable intake, liking, and purchase intentions in some subsets of adults: A randomized pilot experiment
errFOOD QUALITY AND PREFERENCE
IF4.9
err2019-01-01
err20
errOAAI
errVadiveloo, Maya; Principato, Ludovica; Morwitz, Vicki; Mattei, Josiemer
err分享
err收藏
There Ain't No Such Thing as a Free Lunch: Consumers' Reactions to Pseudo-Free Offers
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-12-18
err16
PREAI
errDallas, Steven K.; Morwitz, Vicki G.
err分享
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Making Sense from (Apparent) Senselessness: The JCR Lens
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2017-11-10
err7
errOAAI
errDahl, Darren W.; Fischer, Eileen; Johar, Gita V.; Morwitz, Vicki G.
err分享
err收藏
Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries拯救大众: 感知功效对慈善捐款单个与多个受益人的影响
errORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF3.8
err2016-07-01
err73
PREAI
errSharma, Eesha; Morwitz, Vicki G.
err分享
err收藏
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-08-01
err22
errOAAI
errCerf, Moran; Greenleaf, Eric; Meyvis, Tom; Morwitz, Vicki G.
err分享
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The Evolution of JCR: A View through the Eyes of Its Editors
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2015-06-02
err5
errOAAI
errDahl, Darren; Fischer, Eileen; Johar, Gita; Morwitz, Vicki
err分享
err收藏
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2015-05-08
err83
PREAI
errGreenleaf, Eric A.; Johnson, Eric J.; Morwitz, Vicki G.; Shalev, Edith
err分享
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Retailer Pricing Strategy and Consumer Choice under Price Uncertainty
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2014-10-01
err40
PREAI
errDanziger, Shai; Hadar, Liat; Morwitz, Vicki G.
err分享
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From the Editors-Elect: Meaningful Consumer Research
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2014-06-01
err53
errOAAI
errDahl, Darren; Fischer, Eileen; Johar, Gita; Morwitz, Vicki
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Donald R. Lehmann
H 指数: 80 · 论文数: 396
E
Eric J. Johnson
H 指数: 76 · 论文数: 304
M
Michael W. Morris
H 指数: 65 · 论文数: 290
A
Audrey Pettifor
H 指数: 65 · 论文数: 524
D
Darren W. Dahl
H 指数: 58 · 论文数: 242
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