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Timothy Derdenger

Carnegie Mellon University

10H指数
28论文数
597被引数
收录论文 4
发表时间
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An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-Lolls Given Compatibility Constraints
errthe academy of marketing science
IF4.9
err2018-08-01
err11
PREAI
errLiu, Xiao; Derdenger, Timothy; Sun, Baohong
err分享
err收藏
Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-02-01
err21
errOAAI
errDerdenger, Timothy P.; Li, Hui; Srinivasan, Kannan
err分享
err收藏
The Dynamic Effects of Bundling as a Product Strategy
errthe academy of marketing science
IF4.9
err2013-11-01
err80
errOAAI
errDerdenger, Timothy; Kumar, Vineet
err分享
err收藏
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
errthe academy of marketing science
IF4.9
err2013-03-01
err95
PREAI
errChung, Kevin Y. C.; Derdenger, Timothy P.; Srinivasan, Kannan
err分享
err收藏

研究方向

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合作学者
合作期刊
李慧 封面图
李慧 (Hui Li)
H 指数: 45 · 论文数: 379
K
Kannan Srinivasan
H 指数: 39 · 论文数: 134
K
Kannan Srinivasan
H 指数: 31 · 论文数: 84
B
Baohong Sun
H 指数: 29 · 论文数: 81
X
Xiao Liu
H 指数: 10 · 论文数: 46
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