Baohong Sun - Publications, H-index & Citations

Baohong Sun

Rice University

29H指数

81论文数

3.7K被引数

收录论文 19

发表时间

Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model 基于消费者长期使用移动技术的社交学习建模: 贝叶斯学习模型的贝叶斯估计

electronic commerce research and applications

IF4.7

2018-12-10

PREAI

Hao, Haijing; Padman, Rema; Sun, Baohong; Telang, Rahul

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers

JOURNAL OF MARKETING RESEARCH

IF5

2018-10-02

PREAI

Sun, Baohong; Li, Shibo

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-Lolls Given Compatibility Constraints

the academy of marketing science

IF4.9

2018-08-01

PREAI

Liu, Xiao; Derdenger, Timothy; Sun, Baohong

Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach

INFORMATION SYSTEMS RESEARCH

IF5.1

2018-03-01

PREAI

Hao, Haijing; Padman, Rema; Sun, Baohong; Telang, Rahul

A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions

the academy of marketing science

IF4.9

2017-05-01

PREAI

Mehta, Nitin; Ni, Jian; Srinivasan, Kannan; Sun, Baohong

IS A CORE-PERIPHERY NETWORK GOOD FOR KNOWLEDGE SHARING? A STRUCTURAL MODEL OF ENDOGENOUS NETWORK FORMATION ON A CROWDSOURCED CUSTOMER SUPPORT FORUM

MIS QUARTERLY

IF6

2017-02-01

PREAI

Lu, Yingda; Singh, Param Vir; Sun, Baohong

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination

the academy of marketing science

IF4.9

2015-09-01

PREAI

Sun, Yacheng; Li, Shibo; Sun, Baohong

Ushering Buyers into Electronic Channels: An Empirical Analysis

INFORMATION SYSTEMS RESEARCH

IF5.1

2012-12-01

OAAI

Langer, Nishtha; Forman, Chris; Kekre, Sunder; Sun, Baohong

Database Submission The ISMS Durable Goods Data Sets

the academy of marketing science

IF4.9

2012-11-01

OAAI

Ni, Jian; Neslin, Scott A.; Sun, Baohong

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

the academy of marketing science

IF4.9

2012-03-01

125

OAAI

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; Sun, Baohong; Swaminathan, Vanitha

Cross-Selling the Right Product to the Right Customer at the Right Time

JOURNAL OF MARKETING RESEARCH

IF5

2011-08-01

107

PREAI

Li, Shibo; Sun, Baohong; Montgomery, Alan L.

Stated intentions and purchase behavior: A unified model

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2010-12-01

PREAI

Sun, Baohong; Morwitz, Vicki G.

Why Do Consumers Buy Extended Service Contracts?

JOURNAL OF CONSUMER RESEARCH

IF6.4

2009-12-01

PREAI

Chen, Tao; Kalra, Ajay; Sun, Baohong

An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift

the academy of marketing science

IF4.9

2009-07-01

PREAI

Chen, Tao; Sun, Baohong; Singh, Vishal

Internet Auction Features as Quality Signals

JOURNAL OF MARKETING

IF10.4

2009-01-01

131

OAAI

Li, Shibo; Srinivasan, Kannan; Sun, Baohong

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

the academy of marketing science

IF4.9

2008-11-01

248

PREAI

Erdem, Tuelin; Keane, Michael P.; Sun, Baohong

Cross-selling sequentially ordered products: An application to consumer banking services

JOURNAL OF MARKETING RESEARCH

IF5

2005-05-01

170

PREAI

Li, SB; Sun, BH; Wilcox, RT

Product strategy for innovators in markets with network effects

the academy of marketing science

IF4.9

2004-05-01

114

PREAI

Sun, BH; Xie, JH; Cao, HH

Measuring the impact of promotions on brand switching when consumers are forward looking

JOURNAL OF MARKETING RESEARCH

IF5

2003-11-01

118

OAAI

Sun, BH; Neslin, SA; Srinivasan, K

研究方向