.png){kind=icon}
返回
A Framework for Collaborative Artificial Intelligence in Marketing
.png){kind=icon}
PRE
AI
DOI：10.1016/j.jretai.2021.03.001.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can team up with AI, which has profound implications for retailing, which is the interface between marketers and consumers. Drawing from the multiple intelligences view that AI advances from mechanical, to thinking, to feeling intelligence (based on how difficult for AI to mimic human intelligences), the framework posits that collaboration between AI and HI (human marketers and consumers) can be achieved by 1) recognizing the respective strengths of AI and HI, 2) having lower-level AI augmenting higher-level HI, and 3) moving HI to a higher intelligence level when AI automates the lower level. Implications for marketers, consumers, and researchers are derived. Marketers should optimize the mix and timing of AI-HI marketing team, consumers should understand the complementarity between AI and HI strengths for informed consumption decisions, and researchers can investigate innovative approaches to and boundary conditions of collaborative intelligence. (C) 2021 New York University. Published by Elsevier Inc. All rights reserved.
Keyword:
Artificial intelligence
Collaborative AI
Collaborative intelligence
Augmentation
Replacement
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
10.2
论文数:
1.2K
被引数:
9.2K
机构
引用论文
.png){kind=icon}
分享收藏Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality归咎于自动驾驶汽车: 自动驾驶汽车如何改变消费者道德
PREAI
分享收藏
分享收藏The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)感觉经济: 管理下一代人工智能 (AI)
PREAI
分享收藏
查看更多内容