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R

Roland T. Rust

University System of Maryland

72H指数
227论文数
3.5W被引数
收录论文 78
发表时间
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The Caring Machine: Feeling AI for Customer Care关怀机器: 感受客户关怀的AI
errJOURNAL OF MARKETING
IF10.4
err2024-03-22
err21
errOAAI
errHuang, Ming-Hui; Rust, Roland T.
err分享
err收藏
Executive confidence and myopic marketing management
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-11-30
err3
PREAI
errChung, Tuck Siong; Low, Angie; Rust, Roland T.
err分享
err收藏
A Framework for Collaborative Artificial Intelligence in Marketing营销中的协作人工智能框架
errJOURNAL OF RETAILING
IF10.2
err2022-06-01
err142
PREAI
errHuang, Ming-Hui; Rust, Roland T.
err分享
err收藏
AI as customerAI作为客户
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-01-24
err14
PREAI
errHuang, Ming-Hui; Rust, Roland T.
err分享
err收藏
Real-Time Brand Reputation Tracking Using Social Media
errJOURNAL OF MARKETING
IF10.4
err2021-04-29
err66
errOAAI
errRust, Roland T.; Rand, William; Huang, Ming-Hui; Stephen, Andrew T.; Brooks, Gillian; Chabuk, Timur
err分享
err收藏
A strategic framework for artificial intelligence in marketing人工智能在市场营销中的战略框架
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-11-04
err408
errOAAI
errHuang, Ming-Hui; Rust, Roland T.
err分享
err收藏
Outside-in marketing: Why, when and how?内外营销: 为什么、何时以及如何？
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err27
PREAI
errRust, Roland T.
err分享
err收藏
The future of marketing营销的未来
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-03-01
err175
PREAI
errRust, Roland T.
err分享
err收藏
Engaged to a Robot? The Role of AI in Service和机器人订婚了？AI在服务中的作用
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2020-02-21
err427
errOAAI
errHuang, Ming-Hui; Rust, Roland T.
err分享
err收藏
The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)感觉经济: 管理下一代人工智能 (AI)
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2019-07-21
err250
PREAI
errHuang, Ming-Hui; Rust, Roland; Maksimovic, Vojislav
err分享
err收藏
Editorial: Reflections on the review process
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-12-01
err7
PREAI
errRust, Roland T.
err分享
err收藏
Artificial Intelligence in Service服务中的人工智能
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2018-02-05
err1.4K
PREAI
errHuang, Ming-Hui; Rust, Roland T.
err分享
err收藏
A roadmap for driving customer word-of-mouth
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2018-01-08
err56
errOAAI
errKeiningham, Timothy Lee; Rust, Roland T.; Lariviere, Bart; Aksoy, Lerzan; Williams, Luke
err分享
err收藏
Technology-driven service strategy
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-06-05
err134
PREAI
errHuang, Ming-Hui; Rust, Roland T.
err分享
err收藏
Leading the Future of Marketing
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-03-01
err2
PREAI
errRust, Roland T.
err分享
err收藏
Return on Service Amenities
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-02-01
err15
PREAI
errHamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; Dev, Chekitan S.
err分享
err收藏
Comment: Is Advertising a Zombie?
errJOURNAL OF ADVERTISING
IF7
err2016-09-07
err13
PREAI
errRust, Roland T.
err分享
err收藏
Brand Buzz in the Echoverse
errJOURNAL OF MARKETING
IF10.4
err2016-05-01
err243
PREAI
errHewett, Kelly; Rand, William; Rust, Roland T.; van Heerde, Harald J.
err分享
err收藏
The simple rules of a complex world: William Rand and Roland Rust
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err2
PREAI
errRand, William; Rust, Roland T.
err分享
err收藏
Editorial - First issue of 2016
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-03-01
err0
PREAI
errRust, Roland T.
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
A
A. Parasuraman
H 指数: 77 · 论文数: 219
W
William Rand
H 指数: 75 · 论文数: 328
M
Michel Wedel
H 指数: 75 · 论文数: 338
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
G
George S. Day
H 指数: 71 · 论文数: 222
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