.png){kind=icon}
返回
Convenience: a services perspective
.png){kind=icon}
PRE
AI
DOI：10.1177/1470593109346894.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
This theoretical paper argues that the concept and construct of convenience is at the forefront of customer and user evaluation of service experiences and should play, therefore, a much more pivotal role in marketing theory than it does at present. With increasing evidence that convenience is important to customers, it is timely to revisit the concept with a view to developing a research agenda that delivers an improved understanding of the nature of convenience. Accordingly, the paper concludes by proposing a definition of convenience and offering questions for further research based on a critique of existing models of convenience, and on the positioning of convenience in relation to associated concepts such as customer value, co-production and experiential consumption.
Keyword:
convenience
co-production
customer value
services marketing
期刊
IF:
5.3
论文数:
909
被引数:
4.3K
机构
引用论文
.png){kind=icon}
分享收藏THE EXPERIENTIAL ASPECTS OF CONSUMPTION - CONSUMER FANTASIES, FEELINGS, AND FUN消费的体验方面-消费者的幻想，感觉和乐趣
PREAI
分享收藏
SERVCON: Development and validation of a multidimensional service convenience scaleSERVCON: 多维服务便利量表的开发和验证
PREAI
分享收藏
分享收藏
查看更多内容