Guest editorial

doi:10.1108/JBIM-03-2020-419

2020-03-02

J. Ruiz-Alba *

María Luz Martín Peña

DOI：10.1108/JBIM-03-2020-419

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摘要

Keyword:

INTERNAL MARKET ORIENTATION

SERVITIZATION

OFFERINGS

FUTURE

AI总结

对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。

期刊

Journal of Business and Industrial Marketing

IF:

4.3

论文数:

1.9K

被引数:

5.8K

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Universidad Rey Juan Carlos

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6.2K

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University of Westminster

学者数:

1.7K

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被引数: 1.9K

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