.png){kind=icon}
返回
Multiple channel complexity: Conceptualization and measurement
.png){kind=icon}
PRE
AI
DOI：10.1016/j.indmarman.2017.03.010.png)
.png){kind=icon}
原文求助.png){kind=icon}
分享.png){kind=icon}
收藏
摘要
En 中文
Nowadays, to better serve their customers, many companies are using multiple channels with different levels of complexity. Although the literature agrees that it is a challenge to design and manage multiple channels for improved performance in today's circumstances, there are no empirically determined guidelines offered to achieve that goal. One contributing factor to this is the lack of a clear conceptualization of multiple channel complexity in the literature. With no such construct and measure, researchers are unable to conduct studies to understand variability in the complexity of multiple channels in practice and hence to draw normative conclusions for managers. In this work, drawing upon the vast organizational complexity literature, we provide a conceptual definition and a measure of multiple channel complexity. Our construct describes the structure of a multiple channel system with respect to three complexity dimensions: channel number; channel levels, and channel member variety. The data from 305 sales/marketing managers in the electronics industry support the validity of the construct as we observe that in highly uncertain environments having highly complex multiple channels in place improves company performance.
Keyword:
Multiple channel complexity
Environment
Performance
Distance-based analysis
AI总结
对已上传原文的论文进行重点信息的提取，主要内容包括：简要概述、研究摘要、背景介绍、关键亮点、图文解析、展望与总结。
期刊
IF:
7.5
论文数:
4.4K
被引数:
1.9W
机构
引用论文
Urea assisted self combustion synthesis of CaAl2O4:Eu phosphor and its mechanoluminescence characterization.png)
New J. Chem.
New J. Chem.IF0
PREAI
分享收藏Common method biases in behavioral research: A critical review of the literature and recommended remedies行为研究中常见的方法偏差: 对文献的批判性回顾和建议的补救措施
PREAI
分享收藏
查看更多内容