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Mica

Scholars85
Papers109
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Related Papers (109)
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Mental Health Consumption: Tracing the Past and Preparing for the Future in a Digital Age
err2025-11-01
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PREAI
errRay, Rajeev Kumar; Vyas, Ishita; Chandwani, Rajesh; Kumar, Mayank
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Opinion leadership in a digital age: The rise of nano and micro-influencers
err2025-10-01
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errOAAI
errPawel Korzynski; Olga Protsiuk; Julie Guidry Moulard; Varsha Jain
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Decoding the effectiveness of social media influencers' endorsement on consumer behavior: an evidence-based approach
err2025-04-01
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PREAI
errSalunke, Parth; Jain, Varsha; Eastman, Jacqueline; Mishra, Tatsita; Chakraborty, Amrita
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AI enabled travel: a MOA-nificent journey
err2025-04-01
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PREAI
errSaxena, Sumit; Kaurav, Rahul Pratap Singh; Ramasundaram, Aishwarya; Kataria, Sonia; Halvadia, Nirav B.
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A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior
err2024-12-16
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PREAI
errSpais, George; Jain, Varsha; Dwivedi, Yogesh K.; Viglia, Giampaolo; Carlson, Jamie
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The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products
err2024-12-11
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PREAI
errAmbika, Anupama; Jain, Varsha; Belk, Russell; Kasilingam, Dharun; Krishna, Rajneesh
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Crafting clarity: Leveraging large language models to decode consumer reviews
err2024-11-01
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PREAI
errPraveen, S. V.; Gajjar, Pranshav; Ray, Rajeev Kumar; Dutt, Ashutosh
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The future of marketing and communications in a digital era: data, analytics and narratives
err2024-08-01
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errOAAI
errDutt, Ashutosh; Kasilingam, Dharun; Angell, Rob; Singh, Jaywant
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