Yi Zhu - Publications, H-index & Citations | Canyam

Not logged in

Back

Y

Yi Zhu

shanghai university of finance and economics

11H-index

60Paper Count

768Citation Count

Published Papers 19

Publication Date

Evolving connections between land use and emerging mobilities

transportation research part d: transport and environment

IF0

2026-04-24

0

PREAI

Mi Diao; Yi Zhu; Scott Hardman; Sung Hoo Kim

Share

Save

Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age

Journal of Retailing and Consumer Services

IF13.1

2025-08-27

0

PREAI

Lijing Zheng; Yi Zhu

Share

Save

Enhancing User Experience: Unveiling the Role of the Quality Score Metrics

international journal of operations production management

IF5.1

2025-03-23

0

PREAI

Zsolt Katona; Yi Zhu; Lei Zhuang

Share

Save

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

the academy of marketing science

IF4.9

2025-03-01

0

PREAI

Kim, Yunhyoung; Cui, Haitao (Tony); Zhu, Yi

Share

Save

Incremental marketization reforms and venture capital strategy adjustments: Based on industrial chain innovation development

FINANCE RESEARCH LETTERS

IF6.9

2024-12-01

0

PREAI

Ren, Yu; Liu, Xiongfei; Zhu, Yi

Share

Save

Customer Voice on Two-Sided Platforms: The Effect of Surge Pricing on Customer Complaints

MANAGEMENT SCIENCE

IF4.9

2024-11-18

0

PREAI

Xu, Linli; Wei, Yanhao (Max); Zhu, Yi

Share

Save

Gradual market development reforms and venture capital strategy adjustments: Evidence based on industrial chain innovation and development

FINANCE RESEARCH LETTERS

IF6.9

2024-10-01

0

PREAI

Ren, Yu; Liu, Xiongfei; Zhang, Yulong; Zhu, Yi

Share

Save

The moderating effects of Airbnb between urban conservation and housing rental market: A case study of Shanghai

IF6.6

2024-07-01

1

PREAI

Zhu, Yi; Liu, Shuning

Share

Save

Adverse inclusion of asymmetric advertisers in position auctions

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2023-09-01

2

PREAI

Xu, Zibin; Zhu, Yi; Dutta, Shantanu

Share

Save

Prominent Retailer and Intrabrand Competition

JOURNAL OF MARKETING RESEARCH

IF5

2021-11-15

3

PREAI

Wang, Ruitong; Zhu, Yi; John, George

Share

Save

Business Model Innovation of IT-Enabled Customer Participating in Value Co-Creation Based on the Affordance Theory: A Case Study

IF3.3

2021-05-20

9

OAAI

Guo, Yanli; Zhu, Yi; Chen, Jianbin

Share

Save

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

the academy of marketing science

IF4.9

2019-05-01

14

PREAI

Dukes, Anthony; Zhu, Yi

Share

Save

MANAGERIAL DRIVERS OF CHINESE LABOUR LOYALTY IN INTERNATIONAL CONSTRUCTION PROJECTS

management in engineering

IF3.7

2017-11-20

11

OAAI

Zhu, Weina; Zeng, Ruochen; Li, Xiaodong; Zhu, Yi; Zhang, Zhihui

Share

Save

Prominent Attributes Under Limited Attention

the academy of marketing science

IF4.9

2017-09-01

28

PREAI

Zhu, Yi; Dukes, Anthony

Share

Save

Effects of TV advertising on keyword search

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-09-01

41

PREAI

Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi

Share

Save

Position Auctions with Budget Constraints: Implications for Advertisers and Publishers

the academy of marketing science

IF4.9

2015-11-01

30

PREAI

Lu, Shijie; Zhu, Yi; Dukes, Anthony

Share

Save

Selective Reporting of Factual Content by Commercial Media

JOURNAL OF MARKETING RESEARCH

IF5

2015-02-01

30

PREAI

Zhu, Yi; Dukes, Anthony

Share

Save

Hybrid Advertising Auctions

the academy of marketing science

IF4.9

2011-03-01

56

OAAI

Zhu, Yi; Wilbur, Kenneth C.

Share

Save

the academy of marketing science

IF4.9

2009-03-01

118

PREAI

Wilbur, Kenneth C.; Zhu, Yi

Share

Save