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R

Ravi Mehta

University of Illinois System

15H-index
42Paper Count
1.9KCitation Count
Published Papers 12
Publication Date
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Sweet ideas: How the sensory experience of sweetness impacts creativity*
errORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
IF3.8
err2022-09-01
err7
PREAI
errXu, Lidan; Mehta, Ravi; Hoegg, JoAndrea
errShare
errSave
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-03-22
err31
PREAI
errXu, Lidan; Mehta, Ravi
errShare
errSave
Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
errJOURNAL OF MARKETING
IF10.4
err2021-10-16
err18
PREAI
errXu, Lidan; Mehta, Ravi; Dahl, Darren W.
errShare
errSave
Innovation Research Themes for Our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2020-02-23
err12
PREAI
errRindfleisch, Aric; Mehta, Ravi; Sachdev, Vishal; Danienta, Nadia
errShare
errSave
Head versus Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2018-06-21
err40
PREAI
errHerd, Kelly B.; Mehta, Ravi
errShare
errSave
Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2017-04-18
err49
PREAI
errMehta, Ravi; Dahl, Darren W.; Zhu, Rui (Juliet)
errShare
errSave
When red means go: Non-normative effects of red under sensation seeking
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2016-05-06
err22
PREAI
errMehta, Ravi; Demmers, Joris; van Dolen, Willemijn M.; Weinberg, Charles B.
errShare
errSave
Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2015-10-01
err165
PREAI
errMehta, Ravi; Zhu, Meng
errShare
errSave
When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2014-08-01
err27
PREAI
errMehta, Ravi; Zhu, Rui (Juliet); Meyers-Levy, Joan
errShare
errSave
Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2012-12-01
err206
PREAI
errMehta, Ravi; Zhu, Rui (Juliet); Cheema, Amar
errShare
errSave
Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2011-10-01
err47
PREAI
errMehta, Ravi; Hoegg, Joandrea; Chakravarti, Amitav
errShare
errSave
Blue or Red? Exploring the Effect of Color on Cognitive Task Performances
errSCIENCE
IF45.8
err2009-02-27
err582
errOAAI
errMehta, Ravi; Zhu, Rui (Juliet)
errShare
errSave

Research Directions

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Co-authors
Cooperation Journals
D
Darren W. Dahl
H-index: 58 · Papers: 242
A
Aric Rindfleisch
H-index: 40 · Papers: 102
C
Charles B. Weinberg
H-index: 38 · Papers: 205
W
Willemijn van Dolen
H-index: 27 · Papers: 75
R
Rui Zhu
H-index: 25 · Papers: 95
View more