Madhubalan Viswanathan - Publications, H-index & Citations

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Madhubalan Viswanathan

University of Illinois System

32H-index

102Paper Count

3.1KCitation Count

Published Papers 12

Publication Date

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-06-10

PREAI

Viswanathan, Madhubalan; Sreekumar, Arun

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marketing theory and practice

IF2.8

2017-05-01

PREAI

Venugopal, Srinivas; Viswanathan, Madhubalan

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JOURNAL OF MACROMARKETING

IF2.3

2014-04-03

PREAI

Sridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhubalan; Gupta, Samir

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JOURNAL OF BUSINESS RESEARCH

IF9.8

2012-12-01

PREAI

Gau, Roland; Jae, Haeran; Viswanathan, Madhubalan

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JOURNAL OF BUSINESS RESEARCH

IF9.8

2012-12-01

OAAI

Nakata, Cheryl; Viswanathan, Madhubalan

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JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2011-10-17

126

PREAI

Viswanathan, Madhubalan; Sridharan, Srinivas

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JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2011-04-11

PREAI

Viswanathan, Madhubalan; Yassine, Ali; Clarke, John

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JOURNAL OF MACROMARKETING

IF2.3

2009-09-03

115

PREAI

Viswanathan, Madhubalan; Seth, Anju; Gau, Roland; Chaturvedi, Avinish

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JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2009-05-08

PREAI

Viswanathan, Madhubalan; Torelli, Carlos J.; Xia, Lan; Gau, Roland

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JOURNAL OF MARKETING

IF10.4

2005-01-01

199

PREAI

Viswanathan, M; Rosa, JA; Harris, JE

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COMPUTER SPEECH AND LANGUAGE

IF3.4

2005-01-01

109

PREAI

Viswanathan, M; Viswanathan, M

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JOURNAL OF BUSINESS RESEARCH

IF9.8

2004-02-01

OAAI

Viswanathan, M; Sudman, S; Johnson, M

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Research Directions