Eric Shih - Publications, H-index & Citations

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Eric Shih

California State University, Fullerton

17H-index

41Paper Count

2.0KCitation Count

Published Papers 12

Publication Date

JOURNAL OF BRAND MANAGEMENT

IF4.1

2019-06-27

PREAI

Chen, Steven; Shih, Eric

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LEADERSHIP QUARTERLY

IF9.7

2015-04-01

PREAI

Chng, Daniel Han Ming; Rodgers, Matthew S.; Shih, Eric; Song, Xiao-Bing

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INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Wang, Kai-Yu; Shih, Eric; Peracchio, Laura A.

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information management

IF6.2

2014-12-08

133

OAAI

Dedrick, Jason; Kraemer, Keneth L.; Shih, Eric

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JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2014-08-12

PREAI

Chng, Daniel Han Ming; Shih, Eric; Rodgers, Matthew S.; Song, Xiao-Bing

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JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2012-10-17

PREAI

Shih, Eric; Venkatesh, Alladi; Chen, Steven; Kruse, Erik

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STRATEGIC MANAGEMENT JOURNAL

IF7.2

2012-04-05

PREAI

Chng, Daniel Han Ming; Rodgers, Matthew S.; Shih, Eric; Song, Xiao-Bing

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JOURNAL OF RETAILING

IF10.2

2011-06-01

PREAI

Shih, Eric; Schau, Hope Jensen

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JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-10-31

PREAI

Auh, Seigyoung; Shih, Eric; Yoon, Yeosun

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COMMUNICATIONS OF THE ACM

IF12.2

2008-02-01

OAAI

Shih, Eric; Kraemer, Kenneth L.; Dedrick, Jason

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JOURNAL OF RETAILING

IF10.2

2007-08-01

646

PREAI

Auh, Seigyoung; Bell, Simon J.; McLeod, Colin S.; Shih, Eric

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JOURNAL OF BUSINESS RESEARCH

IF9.8

2007-04-01

147

PREAI

Menguc, Bulent; Auh, Seigyoung; Shih, Eric

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Research Directions