Trichy V. Krishnan - Publications, H-index & Citations

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Trichy V. Krishnan

National University of Singapore

13H-index

40Paper Count

2.1KCitation Count

Published Papers 9

Publication Date

New sustainable product adoption: The role of economic and social factors

ENERGY POLICY

IF9.2

2023-12-01

PREAI

Eslami, Hossein; Krishnan, Trichy

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To retain? To upgrade? The effects of direct mail on regular donation behavior

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2015-03-01

PREAI

Thomas, Surnan Ann; Feng, Shanfei; Krishnan, Trichy V.

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The multiple roles of interpersonal communication in new product growth

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2012-09-01

PREAI

Krishnan, Trichy V.; Seetharaman, P. B. Seethu; Vakratsas, Demetrios

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The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2007-05-01

218

PREAI

Frambach, Ruud T.; Roest, Henk C. A.; Krishnan, Trichy V.

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Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares

the academy of marketing science

IF4.9

2004-08-01

PREAI

Venkatesan, R; Krishnan, TV; Kumar, V

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Multinational diffusion models: An alternative framework

the academy of marketing science

IF4.9

2002-08-01

PREAI

Kumar, V; Krishnan, TV

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Impact of a late entrant on the diffusion of a new product/service

JOURNAL OF MARKETING RESEARCH

IF5

2000-05-01

133

PREAI

Krishnan, TV; Bass, FM; Kumar, V

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Guaranteed profit margins: A demonstration of retailer power

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

1997-02-01

PREAI

Krishnan, TV; Soni, H

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DOUBLE COUPONING AND RETAIL PRICING IN A COUPONED PRODUCT CATEGORY

JOURNAL OF MARKETING RESEARCH

IF5

1995-11-01

PREAI

KRISHNAN, TV; RAO, RC

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Research Directions