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SaveShare Save Share Save Share Save Share Save Share Save Share Save Share Save Share Save Share Save Share Save Share Save Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future
Ooi, Keng-Boon; Koohang, Alex; Aw, Eugene Cheng-Xi; Cham, Tat-Huei; Cobanoglu, Cihan; Dennis, Charles; Dwivedi, Yogesh K.; Hew, Jun-Jie; Linton Kelly, Heather; Hughes, Laurie; Lin, Chieh-Yu; Mishra, Anubhav; Phau, Ian; Raman, Ramakrishnan; Sigala, Marianna; Tang, Yun-Chia; Wong, Lai-Wan; Tan, Garry Wei-Han Share Save Share Save Share Save Share Save Share Save Share Save Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agendaSigala, Marianna; Ooi, Keng-Boon; Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Buhalis, Dimitrios; Cham, Tat-Huei; Chen, Meng-Mei; Dwivedi, Yogesh K.; Gretzel, Ulrike; Inversini, Alessandro; Jung, Timothy; Law, Rob; Ye, Ivy Huiyue Share Save ChatGPT and service: opportunities, challenges, and research directionsSigala, Marianna; Ooi, Keng-Boon; Tan, Garry Wei-Han; Aw, Eugene Cheng-Xi; Cham, Tat-Huei; Dwivedi, Yogesh K.; Kunz, Werner H.; Letheren, Kate; Mishra, Anubhav; Russell-Bennett, Rebekah; Wirtz, Jochen Share Save 
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