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K

Keng‐Boon Ooi

ucsi university

87H-index
267Paper Count
2.6WCitation Count
Published Papers 149
Publication Date
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Generative AI Enhancing Creativity in Eco-Friendly Marketing
errJournal of Computer Information Systems
IF4.2
err2026-09-25
err0
PREAI
errMehrbakhsh Nilashi; Rabab Ali Abumalloh; Ooi Keng Boon; Voon-Hsien Lee; Hing Kai Chan
errShare
errSave
Generative AI as a Driver of Green Supply Chain Performance: Role of Flexibility, Responsiveness and Risk Mitigation
errBusiness Strategy and the Environment
IF13.3
err2026-09-01
err0
PREAI
errDipanwita Chakrabarty; Sachin Kumar Mangla; Arunangshu Giri; Meghna Goel; Keng-Boon Ooi
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errSave
Why SMEs Want to Reduce Carbon Emissions? Ecological Responsibility, Legitimation, or Competitiveness
errBusiness Strategy and the Environment
IF13.3
err2026-01-21
err0
PREAI
errYi-Hui Ho; Chieh-Yu Lin; Keng-Boon Ooi
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errSave
Data governance and industry 4.0 for optimizing supply chain resilience
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2026-01-06
err0
PREAI
errMustafa Rehman Khan; Kay-Hooi Keoy; Ai-Fen Lim; Sriparna Basu; Voon-Hsien Lee; Keng-Boon Ooi
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errSave
Future research directions of generative AI in marketing and logistics
errAsia Pacific Journal of Marketing and Logistics
IF5.1
err2025-12-02
err0
PREAI
errEugene Cheng-Xi Aw; Ali Anjomshoae; Constantin Blome; Tat-Huei Cham; Hing Kai Chan; Jacqueline Eastman; Arpan Kumar Kar; Chung-Wha (Chloe) Ki; Lai-Ying Leong; Subhadeep Mandal; Anubhav Mishra; Keng-Boon Ooi; Ramakrishnan Raman; Nripendra P. Rana; Garry Wei-Han Tan
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errSave
Leveraging big data analytics and supply chain mapping for sustainable competitive performance
errJOURNAL OF INDUSTRIAL AND PRODUCTION ENGINEERING
IF4.6
err2025-12-01
err0
PREAI
errKhan, Mustafa Rehman; Keoy, Kay Hooi; Lim, Ai-Fen; Lee, Voon Hsien; Wei-Han Tan, Garry; Ooi, Keng-Boon
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errSave
Blockchain innovations for addressing pharmaceutical counterfeit in the global supply chain: a PLS-ANN approach
errINTERNATIONAL JOURNAL OF PRODUCTION RESEARCH
IF7.3
err2025-11-01
err0
PREAI
errAbumalloh, Rabab Ali; Nilashi, Mehrbakhsh; Binti Tapsir, Siti Hamisah; Shyu, Wen-Hwa; Wei Han, Garry Tan; Boon, Ooi Keng
errShare
errSave
Four decades of IJBM research: thematic evolution and future agenda for digital financial services
errInternational Journal of Bank Marketing
IF6.9
err2025-10-15
err0
PREAI
errLai-Ying Leong; Teck-Soon Hew; Keng-Boon Ooi; Garry Wei-Han Tan; Alex Koohang
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errSave
Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce
errInternational Journal of Consumer Studies
IF7.6
err2025-09-06
err0
PREAI
errXiaohui Bai; Eugene Cheng-Xi Aw; Garry Wei-Han Tan; Keng-Boon Ooi
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errSave
Super App: A Multi-Analytical Cross-Country Approach on the Everything App
errJOURNAL OF COMPUTER INFORMATION SYSTEMS
IF4.2
err2025-09-01
err0
PREAI
errLoh, Xiu-Ming; Shyu, Wen-Hwa; Lee, Voon-Hsien; Huang, Hui-Ling; Tan, Garry Wei-Han; Ooi, Keng-Boon
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errSave
When things fall apart: Exploring brand hate in influencer endorsements
errTechnological Forecasting and Social Change
IF13.3
err2025-08-18
err0
PREAI
errYan-Rong Pan; Garry Wei-Han Tan; Eugene Cheng-Xi Aw; Keng-Boon Ooi
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errSave
I am too young for this! A moderated-mediation model of metaverse commerce resistance
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2025-05-01
err0
PREAI
errOoi, Keng-Boon; Aw, Eugene Cheng-Xi; Cham, Tat-Huei; Lin, Chieh-Yu
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errSave
Generative AI: Current Status and Future Directions
errJOURNAL OF COMPUTER INFORMATION SYSTEMS
IF4.2
err2025-04-01
err0
PREAI
errLeong, Lai-Ying; Hew, Teck-Soon; Ooi, Keng-Boon; Tan, Garry Wei-Han; Koohang, Alex
errShare
errSave
Examining the nexus: supply chain quality management, knowledge sharing, organizational innovation and strategic business performance
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2025-03-01
err0
PREAI
errLim, Ai-Fen; Ooi, Keng-Boon; Lee, Voon-Hsien; Tan, Garry Wei-Han; Sohal, Amrik
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errSave
Unveiling the Potential of Corporate Digital Responsibility (CDR)
errJOURNAL OF COMPUTER INFORMATION SYSTEMS
IF4.2
err2024-12-29
err1
PREAI
errSriparna Basu; Sonika Jha; Keng-Boon Ooi; Tat-Huei Cham
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errSave
Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future
errINDUSTRIAL MANAGEMENT & DATA SYSTEMS
IF4.7
err2024-12-24
err0
PREAI
errOoi, Keng-Boon; Koohang, Alex; Aw, Eugene Cheng-Xi; Cham, Tat-Huei; Cobanoglu, Cihan; Dennis, Charles; Dwivedi, Yogesh K.; Hew, Jun-Jie; Linton Kelly, Heather; Hughes, Laurie; Lin, Chieh-Yu; Mishra, Anubhav; Phau, Ian; Raman, Ramakrishnan; Sigala, Marianna; Tang, Yun-Chia; Wong, Lai-Wan; Tan, Garry Wei-Han
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errSave
Editorial: Generative artificial intelligence in the creator economy
errONLINE INFORMATION REVIEW
IF3.5
err2024-11-26
err0
PREAI
errWong, Lai-Wan; Tan, Garry Wei-Han; Ooi, Keng-Boon; Hew, Jun-Jie; Dwivedi, Yogesh K.
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errSave
Small and medium-sized enterprises' path to sustainable supply chains: exploring the role of supply chain finance and risk management
errSUPPLY CHAIN MANAGEMENT-AN INTERNATIONAL JOURNAL
IF8.4
err2024-11-18
err0
PREAI
errSun, Kaixiang; Ooi, Keng-Boon; Wei-Han Tan, Garry; Lee, Voon-Hsien
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errSave
Examining factors influencing university students' adoption of generative artificial intelligence: a cross-country study
errSTUDIES IN HIGHER EDUCATION
IF3.2
err2024-11-13
err4
PREAI
errZhao, Li; Rahman, Md. Habibur; Yeoh, William; Wang, Shan; Ooi, Keng-Boon
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errSave
Do consumers' perceptions of algorithms and trusting beliefs in providers affect perceived structural assurances of AI-powered applications?
errTELEMATICS AND INFORMATICS
IF8.3
err2024-10-01
err0
PREAI
errYuan, Yun-Peng; Liu, Li; Tan, Garry Wei-Han; Ooi, Keng-Boon
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errSave

Research Directions

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Co-authors
Cooperation Journals
Y
Yogesh K. Dwivedi
H-index: 149 · Papers: 951
R
Rob Law
H-index: 110 · Papers: 1.1K
D
Dimitrios Buhalis
H-index: 98 · Papers: 590
N
Nripendra P. Rana
H-index: 93 · Papers: 424
F
Felix T.S. Chan
H-index: 86 · Papers: 818
View more