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C

Chai Lee Goi

curtin university

17H-index
79Paper Count
1.3KCitation Count
Published Papers 10
Publication Date
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Exploring digital storytelling contexts from cultural heritage for effective tourism destinations marketing: A study on Sarawak, Malaysia
errJournal of Destination Marketing & Management
IF7.4
err2026-05-05
err0
errOAAI
errQin Yi Lee; Chai Lee Goi; Andreas H. Zins; Samuel Adeyinka-Ojo; Noraisikin Sabani; Anita Jimmie
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errSave
Accounting students’ perceived importance of faculty attributes: a cross-country cross-campus comparison between Malaysia and Australia
errAccounting Education
IF2.3
err2025-06-18
err0
errOAAI
errLynn Yew Hua Ling; Chai Lee Goi; Yeut Hong Tham; Billy Sung
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errSave
Beyond the academic curriculum: embedding a career management program to improve the employability of business students
errEDUCATION AND TRAINING
IF3.2
err2024-06-13
err1
PREAI
errChieng, Fayrene; Goi, Chai Lee; Ho, Jie Min; Yip, Ka Yii
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errSave
The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention - A multivariate analysis
errYOUNG CONSUMERS
IF5
err2024-03-01
err4
PREAI
errKalam, Abul; Goi, Chai Lee; Tiong, Ying Ying
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errSave
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions - a multivariate mediation analysis
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2023-12-21
err9
PREAI
errKalam, Abul; Goi, Chai Lee; Tiong, Ying Ying
errShare
errSave
Student motivations for social media use and their effects on academic performance- a meditational approach in emerging market
errINTERACTIVE TECHNOLOGY AND SMART EDUCATION
IF5.6
err2023-04-27
err11
PREAI
errKalam, Abul; Goi, Chai Lee; Tiong, Ying Ying
errShare
errSave
The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-03-01
err18
PREAI
errDastane, Omkar; Goi, Chai Lee; Rabbanee, Fazlul
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errSave
What matters most in achieving customer satisfaction in banking? A study from the perspective of employee characteristics
errTQM JOURNAL
IF4.4
err2021-04-12
err6
PREAI
errAslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz; Goi, Chai Lee
errShare
errSave
Examining the Influence of Atmospheric Cues on Online Impulse Buying Behavior across Product Categories: Insights from an Emerging E-Market
errJOURNAL OF INTERNET COMMERCE
IF4.3
err2020-10-27
err26
PREAI
errSarah, Farah Hasan; Goi, Chai Lee; Chieng, Fayrere; Taufique, Khan Md Raziuddin
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errSave
A synthesis of constructs for modelling consumers ? perception of value from mobile -commerce (M-VAL)
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-07-01
err31
errOAAI
errDastane, Omkar; Goi, Chai Lee; Rabbanee, Fazlul
errShare
errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
B
Billy Sung
H-index: 27 · Papers: 136
I
Imtiaz Arif
H-index: 22 · Papers: 86
O
Omkar Dastane
H-index: 22 · Papers: 98
A
Andreas H. Zins
H-index: 19 · Papers: 138
W
Wajeeha Aslam
H-index: 19 · Papers: 67
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