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M
Masayuki Yoshida
Hosei University
26
H-index
145
Paper Count
3.3K
Citation Count
0
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Published Papers
31
Publication Date
Publication Date
Impact Factor
Citations
The effects of fan engagement behaviour and stadium attendance frequency on flourishing: a three-wave data analysis
European Sport Management Quarterly
IF
3.7
2025-09-17
0
PRE
AI
Masayuki Yoshida; Brian S. Gordon; Bomin Paek; Nataliya Bredikhina
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Engaging head and heart: effect of marketer-generated content on social media engagement
Behaviour & Information Technology
IF
3.1
2025-04-04
0
PRE
AI
Shabana Chandrasekaran; Balamurugan Annamalai; Masayuki Yoshida; ShabbirHusain R.V.; Atul Arun Pathak
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Sport Fans and Flourishing: Examining the Mediating Role of Sport Fan Well-Being in Predicting Flourishing
sport management review
IF
3.5
2025-01-01
0
PRE
AI
Gordon, Brian S.; Yoshida, Masayuki; Inoue, Yuhei; Biscaia, Rui
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Service Quality in Spectator Sports: A Review and Research Agenda
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF
7.6
2024-10-30
0
OA
AI
Biscaia, Rui; Ramos, Ricardo Filipe; Yoshida, Masayuki; Kim, Yukyoum
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Fan Engagement Behavior: Validation of a Theory-Based Scale
sport management review
IF
3.5
2024-03-01
4
PRE
AI
Yoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; Gordon, Brian S.; Huettermann, Marcel; Nakazawa, Makoto
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Feeling Vital by Watching Sport: The Roles of Team Identification and Stadium Attendance in Enhancing Subjective Vitality
sport management review
IF
3.5
2023-07-01
8
PRE
AI
Yoshida, Masayuki; Sato, Mikihiro; Doyle, Jason
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Consumer-brand identification and happiness in experiential consumption
PSYCHOLOGY & MARKETING
IF
9.1
2023-06-01
7
OA
AI
Sato, Mikihiro; Yoshida, Masayuki; Doyle, Jason; Choi, Wonjun
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The evolution of psychological involvement and customer loyalty: a longitudinal analysis of fitness facility members
SPORT MANAGEMENT REVIEW
IF
3.8
2023-05-26
7
PRE
AI
Yoshida, Masayuki; Sato, Mikihiro; Pizzo, Anthony D.; Kuramasu, Rieko
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Tokyo 2020 and diversity attitudes of young residents: A latent change score analysis of effects of event identification
ANNALS OF TOURISM RESEARCH EMPIRICAL INSIGHTS
IF
4.1
2023-05-01
3
OA
AI
Inoue, Yuhei; Yoshida, Masayuki; Swanson, Steve; Medway, Dominic
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Pharmacological effects of caffeine on ventilation in adult zebrafish under free-swimming conditions
SCIENTIFIC REPORTS
IF
3.9
2022-10-21
2
OA
AI
Harada, Yuki; Soh, Zu; Wakitani, Shin; Yoshida, Masayuki; Tsuji, Toshio
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Customer Engagement in Sport: An Updated Review and Research Agenda
sport management review
IF
3.5
2022-05-01
40
OA
AI
McDonald, Heath; Biscaia, Rui; Yoshida, Masayuki; Conduit, Jodie; Doyle, Jason P.
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Social media content strategy for sport clubs to drive fan engagement
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2021-09-01
57
PRE
AI
Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev; Pathak, Atul Arun; Venugopal, Pingali
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Service quality and its effects on consumer outcomes: a meta-analytic review in spectator sport
EUROPEAN SPORT MANAGEMENT QUARTERLY
IF
3.7
2021-06-13
40
OA
AI
Biscaia, Rui; Yoshida, Masayuki; Kim, Yukyoum
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Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2021-06-07
41
OA
AI
Yoshida, Masayuki; Gordon, Brian S.; James, Jeffrey D.
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Leveraging sport events for sustainable sport participation: how schools contribute to sport development through events
EUROPEAN SPORT MANAGEMENT QUARTERLY
IF
3.7
2021-04-13
7
OA
AI
Aizawa, Kurumi; Orr, Madeleine; Inoue, Yuhei; Nagazumi, Jin; Yoshida, Masayuki
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Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior
SPORT MANAGEMENT REVIEW
IF
3.8
2021-02-03
64
PRE
AI
Yoshida, Masayuki; James, Jeffrey D.; Cronin, J. Joseph, Jr.
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Investigating the role of fan club membership on perceptions of team brand equity in football
SPORT MANAGEMENT REVIEW
IF
3.8
2021-02-03
70
PRE
AI
Biscaia, Rui; Ross, Stephen; Yoshida, Masayuki; Correia, Abel; Rosado, Antonio; Maroco, Joao
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Consumer experience quality: A review and extension of the sport management literature
SPORT MANAGEMENT REVIEW
IF
3.8
2021-02-03
100
PRE
AI
Yoshida, Masayuki
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Service quality at sporting events: Is aesthetic quality a missing dimension?
SPORT MANAGEMENT REVIEW
IF
3.8
2021-02-03
91
PRE
AI
Yoshida, Masayuki; James, Jeffrey D.
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Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context
SPORT MANAGEMENT REVIEW
IF
3.8
2021-02-03
33
PRE
AI
Yoshida, Masayuki; Gordon, Brian
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Research Directions
No research directions
Co-authors
Cooperation Journals
T
Tatsuhiro Shibata
H-index: 91 · Papers: 654
J
João Marôco
H-index: 63 · Papers: 608
K
Kenji Tamura
H-index: 62 · Papers: 658
Y
Yasushi Totoki
H-index: 62 · Papers: 225
H
Hiromi Nakamura
H-index: 62 · Papers: 449
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