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Huijian Fu

guangdong university of technology

12H-index
45Paper Count
459Citation Count
Published Papers 20
Publication Date
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Every Dog has Its Day: How Top-Dog Versus Underdog Brand Positioning Affects Unethical Consumer Behavior
errPSYCHOLOGY & MARKETING
IF9.1
err2026-05-27
err0
PREAI
errHuijian Fu; Wei Cai; Linfeng Hu
errShare
errSave
Too guilty to be unethical: the impact of service robots’ empathy ability on unethical consumer behavior
errthe service industries journal
IF0
err2026-01-24
err0
PREAI
errQian Shang; Yue Zhou; Huijian Fu
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errSave
The hazards of skipping meals and losing sleep for ride-hailing drivers—evidence based on quasi-experimental and experience sampling methodology
errAccident Analysis & Prevention
IF0
err2025-11-19
err0
PREAI
errJingming Feng; Jian Chen; Tao Su; Huijian Fu; Ling Tan
errShare
errSave
Time Course of Neural Process of Certain and Uncertain Punishment in Decision Making
errBehavioral Sciences 2025, Vol. 15, Page 1543
IF2.5
err2025-11-18
err0
errOAAI
errWenwei Qiu; Huijian Fu; Linanzi Zhang; Qingguo Ma; Lu Cheng
errShare
errSave
Are Consumers Willing to Disclose Information to AI-Based Chatbot? The Roles of Anthropomorphism and Regulatory Focus
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2025-11-01
err0
errOAAI
errFu, Huijian; Shang, Lixia; Lin, Weican; Du, Helen S.
errShare
errSave
Impact of data intelligence factors on consumers' mobile shopping intentions
errTECHNOLOGY IN SOCIETY
IF12.5
err2025-06-01
err0
PREAI
errHe, Junhong; Du, Jiale; Fu, Huijian; Liu, Zengpeng
errShare
errSave
Enhancing Upward Extension Effectiveness: The Roles of Brand Architecture and Need for Uniqueness
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2025-03-01
err0
PREAI
errMo, Zan; Li, Mengyin; He, Yue; Yu, Chao; Fu, Huijian
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errSave
Multifactor synergistic influence of data intelligence on consumer mobile shopping
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-04-14
err0
PREAI
errHe, Junhong; Liu, Zengpeng; Li, Fu; Fu, Huijian; Zhou, Yang
errShare
errSave
Does climate policy uncertainty matter for bank value?
errECONOMIC CHANGE AND RESTRUCTURING
IF4.3
err2024-03-05
err3
PREAI
errFan, Mengting; Mo, Zan; Fu, Huijian; Wu, Tsung-Hsien; Chen, Zili; He, Yue
errShare
errSave
Effect of downward line extension on consumers' purchase intentions: power distance belief as a moderator
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2023-12-21
err0
PREAI
errHe, Yue; Mo, Zan; Fu, Huijian
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errSave
The effect of online shopping channel on consumers' responses and the moderating role of website familiarity
errelectronic commerce research and applications
IF4.7
err2023-11-07
err3
PREAI
errSong, Lijuan; Mo, Zan; Liu, Jianhua; Fu, Huijian
errShare
errSave
Who will embrace upward line extension? The role of power distance belief
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-11-01
err4
PREAI
errHe, Yue; Mo, Zan; Wan, Xiuqi; Li, Mengyin; Fu, Huijian
errShare
errSave
Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses
errSUSTAINABILITY
IF3.3
err2023-09-06
err4
errOAAI
errFu, Huijian; Meng, Jiayu; Chen, Yiman; Cai, Wei; Lai, Jinhui; Ma, Haiying
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errSave
Effectiveness of self-run vs. third-party sales channels on the consumers' purchase intention: A multi-method exploration of the moderating role of review volume
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-05-31
err2
PREAI
errSong, Lijuan; Mo, Zan; He, Yue; Liu, Jianhua; Fu, Huijian
errShare
errSave
Trust me if you can: The effect of driver username on passengers' intention to use ride-sharing service
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-07-03
err7
PREAI
errFu, Huijian; He, Junhong; Hong, Jianhong; Hu, Linfeng
errShare
errSave
How Are Consumers Affected by Taste and Hygiene Ratings When Ordering Food Online? A Behavioral and Event-Related Potential Study
errFRONTIERS IN NEUROSCIENCE
IF3.2
err2022-03-21
err6
errOAAI
errWang, Cuicui; Li, Yun; Luo, Xuan; Fu, Huijian; Ye, Ziqi; Deng, Guangwei
errShare
errSave
Trapped in the woods: High performance goal orientation impedes competence restoration
errPERSONALITY AND INDIVIDUAL DIFFERENCES
IF2.6
err2019-11-01
err14
PREAI
errFang, Hui; Fu, Huijian; Li, Ximei; Meng, Liang
errShare
errSave
The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers (vol 12, 156, 2018)
errFRONTIERS IN NEUROSCIENCE
IF3.2
err2019-03-11
err0
errOAAI
errWang, Cuicui; Li, Yun; Luo, Xuan; Ma, Qingguo; Fu, Weizhong; Fu, Huijian
errShare
errSave
The Temptation of Zero Price: Event-Related Potentials Evidence of How Price Framing Influences the Purchase of Bundles
errFRONTIERS IN NEUROSCIENCE
IF3.2
err2018-04-20
err31
errOAAI
errMa, Haiying; Mo, Zan; Zhang, Huijun; Wang, Cuicui; Fu, Huijian
errShare
errSave
The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers
errFRONTIERS IN NEUROSCIENCE
IF3.2
err2018-03-19
err33
errOAAI
errWang, Cuicui; Li, Yun; Luo, Xuan; Ma, Qingguo; Fu, Weizhong; Fu, Huijian
errShare
errSave

Research Directions

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Co-authors
Cooperation Journals
Q
Qingguo Ma
H-index: 37 · Papers: 182
方
方慧 (Hui Fang)
H-index: 36 · Papers: 471
宋丽娟 cover
宋丽娟 (Lijuan Song)
H-index: 27 · Papers: 239
L
Lu Cheng
H-index: 25 · Papers: 145
L
Lijuan Song
H-index: 24 · Papers: 107
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