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Pierre McDonagh

university of bath

27H-index
109Paper Count
4.9KCitation Count
Published Papers 17
Publication Date
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“I want to be honest…but how much can I share?”: Sustainable influencing and experiences of moral residue
errJournal of Business Research
IF9.8
err2025-11-28
err0
errOAAI
errAmira Mukendi; Iain Davies; Sarah Glozer; Pierre McDonagh; Anne Marie Doherty
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Stakeholder Existential Authenticity and Corporate Social Responsibility
errJOURNAL OF MANAGEMENT STUDIES
IF6.4
err2023-11-28
err5
errOAAI
errOdunjo, Oyinkansola; Crane, Andrew; McDonagh, Pierre
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errSave
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
errJOURNAL OF MARKETING
IF10.4
err2023-07-02
err24
errOAAI
errPenaloza, Lisa; Prothero, Andrea; McDonagh, Pierre; Pounders, Kathrynn
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Mundane emotions: Losing yourself in boredom, time and technology
errmarketing theory and practice
IF2.8
err2022-11-04
err9
errOAAI
errMurphy, Stephen; Hill, Tim; McDonagh, Pierre; Flaherty, Amanda
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'It's hard to be what you can't see' - gender representation in marketing's academic journals
errhospitality marketing management
IF3
err2021-01-22
err11
errOAAI
errProthero, Andrea; McDonagh, Pierre
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errSave
Seeking sustainable futures in marketing and consumer research
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-09-23
err44
errOAAI
errDavies, Iain; Oates, Caroline J.; Tynan, Caroline; Carrigan, Marylyn; Casey, Katherine; Heath, Teresa; Henninger, Claudia E.; Lichrou, Maria; McDonagh, Pierre; McDonald, Seonaidh; McKechnie, Sally; McLeay, Fraser; O'Malley, Lisa; Wells, Victoria
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Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing's Compelling Political Calling
errJOURNAL OF MACROMARKETING
IF2.3
err2020-09-02
err19
errOAAI
errProthero, Andrea; McDonagh, Pierre
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errSave
Sustainable fashion: current and future research directions
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-02-27
err158
errOAAI
errMukendi, Amira; Davies, Iain; Glozer, Sarah; McDonagh, Pierre
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errSave
Sustainable consumption: activism, innovation and brands
errhospitality marketing management
IF3
err2015-08-13
err3
errOAAI
errMcDonagh, Pierre; Martin, Diane M.
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errSave
Introduction to the Special Issue: Sustainability as Megatrend II
errJOURNAL OF MACROMARKETING
IF2.3
err2014-11-05
err17
errOAAI
errProthero, Andrea; McDonagh, Pierre
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Introduction to the Special Issue: Sustainability as Megatrend I
errJOURNAL OF MACROMARKETING
IF2.3
err2014-05-07
err23
PREAI
errMcDonagh, Pierre; Prothero, Andrea
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errSave
Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2013-12-01
err77
PREAI
errBrown, Stephen; McDonagh, Pierre; Shultz, Clifford J., II
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errSave
Consumer roles in brand culture and value co-creation in virtual communities
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-09-01
err123
PREAI
errHealy, Jason C.; McDonagh, Pierre
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errSave
Screening Not Greening: An Ecological Reading of the Greatest Business Movies
errJOURNAL OF MACROMARKETING
IF2.3
err2010-04-01
err15
PREAI
errMcDonagh, Pierre; Brereton, Pat
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errSave
Is Green the New Black? Reflections on a Green Commodity Discourse
errJOURNAL OF MACROMARKETING
IF2.3
err2010-04-01
err120
PREAI
errProthero, Andrea; McDonagh, Pierre; Dobscha, Susan
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The Institutional Foundations of Materialism in Western Societies A Conceptualization and Empirical Test
errJOURNAL OF MACROMARKETING
IF2.3
err2009-04-10
err48
PREAI
errKilbourne, William E.; Dorsch, Michael J.; McDonagh, Pierre; Urien, Bertrand; Prothero, Andrea; Gruenhagen, Marko; Polonsky, Michael Jay; Marshall, David; Foley, Janice; Bradshaw, Alan
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Hidden Mountain The Social Avoidance of Waste
errJOURNAL OF MACROMARKETING
IF2.3
err2008-09-01
err70
PREAI
errde Coverly, Edd; McDonagh, Pierre; O'Malley, Lisa; Patterson, Maurice
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Research Directions

No research directions
Co-authors
Cooperation Journals
S
Stephen Brown
H-index: 55 · Papers: 346
A
Andrew Crane
H-index: 55 · Papers: 269
M
Michael Jay Polonsky
H-index: 53 · Papers: 390
M
Marylyn Carrigan
H-index: 41 · Papers: 140
D
David Marshall
H-index: 34 · Papers: 230
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