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J

John Hulland

Terry College of Business

40H-index
113Paper Count
1.8WCitation Count
Published Papers 47
Publication Date
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Standards for scale development in marketing: Elevating the role of theory
errJournal of the Academy of Marketing Science
IF10.1
err2026-05-14
err0
errOAAI
errJohn Hulland; Kevin L. Sample; Mark B. Houston
errShare
errSave
Oh, what an untangled web we weave: The abnormal structure of illegal digital marketplace communities
errJournal of Business Research
IF9.8
err2026-01-13
err0
errOAAI
errFelipe Thomaz; John Hulland
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errSave
Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?
errInternational Journal of Research in Marketing
IF7.5
err2025-06-07
err0
PREAI
errKeith Marion Smith; Mirella Kleijnen; Yakov Bart; Koen Pauwels; John Hulland
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errSave
Leveling up retail: How retailers and brands thrive in the video game ecosystem
errJournal of Retailing
IF10.2
err2025-06-06
err0
PREAI
errRoman Welden; Kelly Hewett; Kiwoong Yoo; Michael Haenlein; Keith Marion Smith; Koen Pauwels; P.K. Kannan; John Hulland
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errSave
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?
errJournal of the Academy of Marketing Science
IF10.1
err2025-03-17
err0
PREAI
errGaia Rubera; Weifeng Li; John Hulland
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errSave
Quest for insights: Leveraging data from the video game ecosystem in marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-02-04
err1
PREAI
errWelden, Roman; Haenlein, Michael; Hewett, Kelly; Smith, Keith Marion; Hulland, John
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errSave
Out through the inn door …
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-11-08
err0
errOAAI
errHulland, John
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errSave
Corporate sustainability research in marketing: Mapping progress and broadening our perspective
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-09-20
err2
PREAI
errKim, Youngtak M.; Bendle, Neil T.; Hulland, John; Pfarrer, Michael D.
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errSave
Addressing the greatest global challenges (UN SDGs) with a marketing lens
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-09-02
err1
errOAAI
errGrewal, Dhruv; Kopalle, Praveen K.; Hulland, John
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errSave
Bibliometric reviews-some guidelines
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-03-22
err6
errOAAI
errHulland, John
errShare
errSave
The Design Communication Assessment Scale (DCAS): Assessing and Adjusting the Effectiveness of Product Design Communications
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-05-25
err9
PREAI
errSample, Kevin L.; Hulland, John; Sevilla, Julio; Labrecque, Lauren I.
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errSave
Introducing another new JAMS Co-Editor
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-11-16
err0
errOAAI
errHulland, John
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errSave
Scale use and abuse: Towards best practices in the deployment of scales
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-09-15
err13
PREAI
errHaws, Kelly L.; Sample, Kevin L.; Hulland, John
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errSave
Marketing performance assessment and accountability: Process and outcomes
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err13
errOAAI
errMorgan, Neil A.; Jayachandran, Satish; Hulland, John; Kumar, Binay; Katsikeas, Costas; Somosi, Agnes
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errSave
To boldly go...
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-11-09
err1
errOAAI
errHulland, John; Houston, Mark B.
errShare
errSave
Consumer brand curation on social shopping sites
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-09-01
err5
PREAI
errWeeks, Jessica Babin; Smith, Keith Marion; Hulland, John
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errSave
The importance of behavioral outcomes
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-01-06
err70
errOAAI
errHulland, John; Houston, Mark
errShare
errSave
Reviewers as developmental coaches
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-10-02
err3
errOAAI
errHouston, Mark B.; Hulland, John
errShare
errSave
Fulfilling the Basic Psychological Needs of Esports Fans: A Self-Determination Theory Approach
errCOMMUNICATION & SPORT
IF2.8
err2020-07-31
err48
PREAI
errQian, Tyreal Yizhou; Wang, Jerred Junqi; Zhang, James Jianhui; Hulland, John
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errSave
Introduction to the business model innovations in emerging markets special issue
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-06-10
err1
errOAAI
errHulland, John; Houston, Mark
errShare
errSave

Research Directions

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Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 358
P
Paul W. Beamish
H-index: 82 · Papers: 278
J
Julian Birkinshaw
H-index: 75 · Papers: 364
N
Nick Bontis
H-index: 68 · Papers: 201
R
Robert W. Palmatier
H-index: 57 · Papers: 245
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