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D

Dhruv Grewal

babson college

100H-index
358Paper Count
6.1WCitation Count
Published Papers 189
Publication Date
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Why more isn’t always better: Examining the effects of network density on firms’ likelihood of new product innovation
errJournal of Business Research
IF9.8
err2026-04-20
err0
errOAAI
errEric Schaap; Dominik Mahr; Ines Wilms; Jonas Klingwort; Dhruv Grewal
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How universities can use social media for student acquisition
errJournal of the Academy of Marketing Science
IF10.1
err2026-01-27
err0
errOAAI
errHai-Anh Tran; Heiner Evanschitzky; Stephan Ludwig; Bach Nguyen; Dhruv Grewal; Andrew M. Farrell; Anna-Lena Ackfeldt
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How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction
errProduction and Operations Management
IF5.1
err2026-01-19
err0
PREAI
errDhruv Grewal; Stephan Ludwig; Dennis Herhausen; Lauren S Grewal; Francisco Villarroel Ordenes; Praveen K Kopalle; Timothy Bohling
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Omnichannel safe customer experience: how should it be measured? Does it affect customer well-being and retailers’ performance?
errJournal of Business Research
IF9.8
err2025-10-23
err0
errOAAI
errSyed Mahmudur Rahman; Jamie Carlson; Noman H. Chowdhury; Siegfried P. Gudergan; Martin Wetzels; Christian M. Ringle; Dhruv Grewal
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errSave
A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective
errJournal of Marketing Research
IF5
err2025-09-18
err0
PREAI
errStephanie M. Noble; Dhruv Grewal; Riley T. Krotz; Carl-Philip Ahlbom; Jens Nordfält; Dipayan Biswas
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errSave
Served by a cyborg: insights into how human enhancement technologies impact consumer response to frontline employees
errJournal of Retailing
IF10.2
err2025-08-30
err0
PREAI
errNicole J. Hess; Martin Mende; Maura L. Scott; Anne L. Roggeveen; Dhruv Grewal
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errSave
A Brave New World: The Impact of Technology on Innovation Management
errJournal of Product Innovation Management
IF8
err2025-08-12
err0
PREAI
errDhruv Grewal; Praveen K. Kopalle; Dominik Mahr
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errSave
In-Store Advertising with Digital Signage
errJournal of Marketing
IF10.4
err2025-06-09
err0
errOAAI
errDennis Herhausen; David de Jong; Dhruv Grewal
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errSave
Generative AI: Delivering on the Promises and Understanding the Perils
errJournal of Public Policy & Marketing
IF4.7
err2025-06-09
err0
PREAI
errDhruv Grewal; Shintaro Okazaki; Abhijit Guha; Yuping Liu-Thompkins
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errSave
How Topic Modeling Can Spur Innovation Management
errJournal of Product Innovation Management
IF8
err2025-06-07
err0
errOAAI
errMartin Wetzels; Ruud Wetzels; Elisa Schweiger; Dhruv Grewal
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errSave
Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
errJournal of Marketing
IF10.4
err2025-05-29
err0
errOAAI
errStefania Farace; Francisco Villarroel Ordenes; Dennis Herhausen; Dhruv Grewal; Ko de Ruyter
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errSave
Share of time in omnichannel retailing: Definition and measurement
errJournal of Retailing
IF10.2
err2025-04-12
err0
errOAAI
errSyed Mahmudur Rahman; Jamie Carlson; Noman H. Chowdhury; Siegfried P. Gudergan; Martin Wetzels; Dhruv Grewal
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errSave
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing
errJournal of the Academy of Marketing Science
IF10.1
err2025-03-20
err0
errOAAI
errDavide C. Orazi; Anne Hamby; Dennis Herhausen; Tom van Laer; Stephan Ludwig; Chahna Gonsalves; Dhruv Grewal
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errSave
Viewpoint: from Star Trek to Service Trek: these are the voyages of the service community
errJOURNAL OF SERVICES MARKETING
IF4.5
err2025-01-14
err0
PREAI
errWetzels, Martin; Wetzels, Ruud; Grewal, Dhruv
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errSave
How generative AI Is shaping the future of marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-12-14
err0
errOAAI
errGrewal, Dhruv; Satornino, Cinthia B.; Davenport, Thomas; Guha, Abhijit
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errSave
A comprehensive examination of digital retailing: A text-mining review and research agenda
errJOURNAL OF RETAILING
IF10.2
err2024-12-01
err0
PREAI
errSchweiger, Elisa B.; Vannucci, Virginia; Mazzoli, Valentina; Grazzini, Laura; Roggeveen, Anne L.; Grewal, Dhruv; Donvito, Raffaele; Aiello, Gaetano
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errSave
Communication design logics and innovation management
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-11-11
err0
errOAAI
errLudwig, Stephan; Herhausen, Dennis; De Luca, Luigi; Grewal, Dhruv
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errSave
Service experience lies in the eye of the beholder: contextualizing extant literature toward integrating eye-tracking in service research
errJOURNAL OF SERVICES MARKETING
IF4.5
err2024-11-04
err0
PREAI
errWetzels, Ruud; Wetzels, Martin; Lemmink, Jos G. A. M.; Grewal, Dhruv; Kuppelwieser, Volker
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AI is Changing the World: Achieving the Promise, Minimizing the Peril
errJOURNAL OF MACROMARKETING
IF2.3
err2024-10-16
err0
errOAAI
errGrewal, Dhruv; Guha, Abhijit; Becker, Marc
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errSave
Consumer Responses to CSR News of Family Business Brands: An Experimental Approach
errFAMILY BUSINESS REVIEW
IF5.6
err2024-10-10
err0
PREAI
errJaufenthaler, Philipp; Schroll, Roland; Grewal, Dhruv
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Research Directions

No research directions
Co-authors
Cooperation Journals
C
Charles Spence
H-index: 136 · Papers: 1.4K
B
B. R. Iyer
H-index: 113 · Papers: 443
C
Christian M. Ringle
H-index: 107 · Papers: 373
M
M. Joseph Sirgy
H-index: 82 · Papers: 520
L
Leonard L. Berry
H-index: 78 · Papers: 321
View more