logo
CanyamAI summaries for academic research
language
MobileMobile
  • Phone FeatureWeChat Mini Program
EnglishEnglish
noticeNotice
BlogBlog
delete
arrow
Back
R

Richard T. Gretz

Arizona State University

12H-index
35Paper Count
434Citation Count
Published Papers 11
Publication Date
logo
Before the skip option: impact of facial presence on video view completions
errMarketing Letters
IF2.5
err2026-09-14
err0
errOAAI
errBryson Hilton; Ashwin Malshe; Richard Gretz
errShare
errSave
Drink, but Please Don’t Drive: Spillover Effects of Ride-Sharing on Alcohol Sales and Drunk Driving Arrests
errJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
err2025-09-25
err0
PREAI
errSamantha V. Galvan; Yongseok Kim; Richard T. Gretz
errShare
errSave
The tangled webs we weave: Examining the effects of CEO deception on analyst recommendations
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2023-09-11
err5
PREAI
errHyde, Steven J.; Bachura, Eric; Bundy, Jonathan; Gretz, Richard T.; Sanders, Wm. Gerard
errShare
errSave
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
errJOURNAL OF MARKETING
IF10.4
err2021-10-12
err13
PREAI
errAllen, B. J.; Gretz, Richard T.; Houston, Mark B.; Basuroy, Suman
errShare
errSave
How can platforms decrease their dependence on traditional indirect network effects? Innovating using platform envelopment
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2021-09-21
err2
PREAI
errAllen, B. J.; Chandrasekaran, Deepa; Gretz, Richard T.
errShare
errSave
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
errJOURNAL OF MARKETING
IF10.4
err2021-09-21
err26
PREAI
errZhou, Qiang (Kris); Allen, B. J.; Gretz, Richard T.; Houston, Mark B.
errShare
errSave
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-07-23
err29
PREAI
errFelix, Reto; Gonzalez, Eva M.; Castano, Raquel; Carrete, Lorena; Gretz, Richard T.
errShare
errSave
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-02-13
err18
PREAI
errGretz, Richard T.; Malshe, Ashwin; Bauer, Carlos; Basuroy, Suman
errShare
errSave
Rejoinder to Endogeneity bias in marketing research: Problem, causes and remedies
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-02-01
err21
PREAI
errGretz, Richard T.; Malshe, Ashwin
errShare
errSave
Why Quality May Not Always Win: The Impact of Product Generation Life Cycles on Quality and Network Effects in High-tech Markets
errJOURNAL OF RETAILING
IF10.2
err2013-09-01
err35
PREAI
errGretz, Richard T.; Basuroy, Suman
errShare
errSave
Strategic innovation and technology adoption in an evolving industry
errJOURNAL OF MONETARY ECONOMICS
IF4.1
err2004-01-01
err24
errOAAI
errFilson, D; Gretz, RT
errShare
errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
M
Mark B. Houston
H-index: 36 · Papers: 93
R
Reto Felix
H-index: 25 · Papers: 67
S
Suman Basuroy
H-index: 21 · Papers: 51
W
Wm. Gerard Sanders
H-index: 17 · Papers: 39
D
Darren Filson
H-index: 16 · Papers: 48
View more