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A

Andrea Prothero

University College Dublin

29H-index
105Paper Count
6.5KCitation Count
Published Papers 21
Publication Date
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Beyond Neoliberalism: The Role of Community in the Responsibilization of Citizen-Consumers During the Great Recession
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2025-10-01
err0
errOAAI
errProthero, Andrea; Claudy, Marius; Keating, Andrew
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Framing innovation success, failure, and transformation: A systematic literature review
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2023-11-15
err5
errOAAI
errReynolds, Orlagh; O'Dochartaigh, Aideen; Secchi, Enrico; Marshall, Donna; Prothero, Andrea
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Are you ready for the sustainable, biocircular economy?
errBUSINESS HORIZONS
IF7
err2023-11-01
err12
errOAAI
errMarshall, Donna; O'Dochartaigh, Aideen; Prothero, Andrea; Reynolds, Orlagh; Secchi, Enrico
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errSave
Me, the Patriarchy, and the Business School
errJOURNAL OF MANAGEMENT STUDIES
IF6.4
err2023-07-23
err11
errOAAI
errProthero, Andrea
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errSave
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
errJOURNAL OF MARKETING
IF10.4
err2023-07-02
err24
errOAAI
errPenaloza, Lisa; Prothero, Andrea; McDonagh, Pierre; Pounders, Kathrynn
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Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy
errGENDER WORK AND ORGANIZATION
IF3
err2022-10-12
err13
errOAAI
errGurrieri, Lauren; Prothero, Andrea; Bettany, Shona; Dobscha, Susan; Drenten, Jenna; Ferguson, Shelagh; Finkelstein, Stacey; McVey, Laura; Ourahmoune, Nacima; Steinfield, Laurel; Zayer, Linda Tuncay
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#MeToo and beyond: inequality and injustice in marketing practice and academia
errhospitality marketing management
IF3
err2021-03-12
err26
errOAAI
errProthero, Andrea; Tadajewski, Mark
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errSave
'It's hard to be what you can't see' - gender representation in marketing's academic journals
errhospitality marketing management
IF3
err2021-01-22
err11
errOAAI
errProthero, Andrea; McDonagh, Pierre
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Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society
errJOURNAL OF MACROMARKETING
IF2.3
err2020-09-25
err14
PREAI
errGurrieri, Lauren; Previte, Josephine; Prothero, Andrea
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Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing's Compelling Political Calling
errJOURNAL OF MACROMARKETING
IF2.3
err2020-09-02
err19
errOAAI
errProthero, Andrea; McDonagh, Pierre
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Beauty bloggers and YouTubers as a community of practice
errhospitality marketing management
IF3
err2018-07-19
err74
PREAI
errGannon, Valerie; Prothero, Andrea
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errSave
Beauty blogger selfies as authenticating practices
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-09-12
err70
PREAI
errGannon, Valerie; Prothero, Andrea
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errSave
'We're Sorry to Hear You've Been Unwell ...' Personal Reflections on Health and Well-being in the Workplace
errJOURNAL OF MANAGEMENT STUDIES
IF6.4
err2016-02-15
err5
errOAAI
errProthero, Andrea
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errSave
Enacted voluntary simplicity - exploring the consequences of requesting consumers to intentionally consume less
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-02-08
err67
PREAI
errMcGouran, Cathy; Prothero, Andrea
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Introduction to the Special Issue: Sustainability as Megatrend II
errJOURNAL OF MACROMARKETING
IF2.3
err2014-11-05
err17
errOAAI
errProthero, Andrea; McDonagh, Pierre
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errSave
Introduction to the Special Issue: Sustainability as Megatrend I
errJOURNAL OF MACROMARKETING
IF2.3
err2014-05-07
err23
PREAI
errMcDonagh, Pierre; Prothero, Andrea
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Motherhood, Marketization, and Consumer Vulnerability
errJOURNAL OF MACROMARKETING
IF2.3
err2010-09-08
err64
PREAI
errDavies, Andrea; Prothero, Andrea; Sorensen, Elin; O'Malley, Lisa; O'Donohoe, Stephanie; Dobscha, Susan; Geiger, Susi; Thomsen, Thyra Uth
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Is Green the New Black? Reflections on a Green Commodity Discourse
errJOURNAL OF MACROMARKETING
IF2.3
err2010-04-01
err120
PREAI
errProthero, Andrea; McDonagh, Pierre; Dobscha, Susan
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errSave
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
errmarketing theory and practice
IF2.8
err2010-03-08
err73
PREAI
errBettany, Shona; Dobscha, Susan; O'Malley, Lisa; Prothero, Andrea
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errSave
The Institutional Foundations of Materialism in Western Societies A Conceptualization and Empirical Test
errJOURNAL OF MACROMARKETING
IF2.3
err2009-04-10
err48
PREAI
errKilbourne, William E.; Dorsch, Michael J.; McDonagh, Pierre; Urien, Bertrand; Prothero, Andrea; Gruenhagen, Marko; Polonsky, Michael Jay; Marshall, David; Foley, Janice; Bradshaw, Alan
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Research Directions

No research directions
Co-authors
Cooperation Journals
M
Michael Jay Polonsky
H-index: 53 · Papers: 390
D
David Marshall
H-index: 34 · Papers: 230
L
Lisa O’Malley
H-index: 33 · Papers: 147
S
Susi Geiger
H-index: 33 · Papers: 143
M
Mark Tadajewski
H-index: 32 · Papers: 166
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