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F

Farnoosh Khodakarami

California State University System

8H-index
17Paper Count
940Citation Count
Published Papers 6
Publication Date
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The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
errJOURNAL OF ADVERTISING
IF7
err2025-12-01
err0
PREAI
errKhodakarami, Farnoosh; Peter, Paula C.; Cornelis, Erlinde
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errSave
When rewards connect to the self: Unlocking customer engagement through experiential rewards
errJournal of Retailing
IF10.2
err2025-08-05
err0
PREAI
errAyalla A. Ruvio; Farnoosh Khodakarami; Forrest V. Morgeson; Clay M. Voorhees
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errSave
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-04-20
err2
PREAI
errLaBrecque, Alexander C.; Voorhees, Clay M.; Khodakarami, Farnoosh; Fombelle, Paul W.
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errSave
Customer behavior across competitive loyalty programs
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-08
err3
PREAI
errKhodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar
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errSave
Customer-based execution strategy in a global digital economy q
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err15
errOAAI
errPetersen, J. Andrew; Paulich, Brianna JeeWon; Khodakarami, Farnoosh; Spyropoulou, Stavroula; Kumar, V.
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errSave
Developing Donor Relationships: The Role of the Breadth of Giving
errJOURNAL OF MARKETING
IF10.4
err2015-07-01
err64
PREAI
errKhodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar
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errSave

Research Directions

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Co-authors
Cooperation Journals
A
Ayalla Ruvio
H-index: 32 · Papers: 90
C
Clay M. Voorhees
H-index: 31 · Papers: 86
R
Rajkumar Venkatesan
H-index: 29 · Papers: 143
J
J. Andrew Petersen
H-index: 22 · Papers: 70
S
Stavroula Spyropoulou
H-index: 22 · Papers: 49
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