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Y

Ye Hu

university of houston system

13H-index
39Paper Count
782Citation Count
Published Papers 10
Publication Date
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Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles
errJOURNAL OF MARKETING
IF10.4
err2025-01-13
err0
PREAI
errYe Hu
errShare
errSave
Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err14
PREAI
errDamangir, Sina; Du, Rex Yuxing; Hu, Ye
errShare
errSave
Responses to rival exit: Product variety, market expansion, and preexisting market structure
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2018-11-09
err13
PREAI
errRen, Charlotte R.; Hu, Ye; Cui, Tony H.
errShare
errSave
Leveraging Trends in Online Searches for Product Features in Market Response Modeling
errJOURNAL OF MARKETING
IF10.4
err2015-01-01
err81
PREAI
errDu, Rex Yuxing; Hu, Ye; Damangir, Sina
errShare
errSave
Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-06-01
err76
PREAI
errHu, Ye; Du, Rex Yuxing; Damangir, Sina
errShare
errSave
Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2011-08-01
err44
PREAI
errHu, Ye; Li, Xinxin
errShare
errSave
Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
errJOURNAL OF MARKETING
IF10.4
err2010-11-01
err374
PREAI
errLam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels
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errSave
Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets
errJOURNAL OF RETAILING
IF10.2
err2010-06-01
err38
PREAI
errHu, Ye; Wang, Xin
errShare
errSave
Modeling behavioral regularities of consumer learning in conjoint analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err2004-11-01
err10
PREAI
errBradlow, ET; Hu, Y; Ho, TH
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errSave
A learning-based model for imputing missing levels in partial conjoint profiles
errJOURNAL OF MARKETING RESEARCH
IF5
err2004-11-01
err63
errOAAI
errBradlow, ET; Hu, Y; Ho, TH
errShare
errSave

Research Directions

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Co-authors
Cooperation Journals
E
Eric T. Bradlow
H-index: 53 · Papers: 231
T
Teck‐Hua Ho
H-index: 53 · Papers: 178
M
Michael Ahearne
H-index: 38 · Papers: 173
王
王信 (Xin Wang)
H-index: 33 · Papers: 406
S
Son K. Lam
H-index: 26 · Papers: 58
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