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E

Eric T. Bradlow

university of pennsylvania

53H-index
231Paper Count
1.1WCitation Count
Published Papers 58
Publication Date
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More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
errJOURNAL OF MARKETING
IF10.4
err2024-03-20
err0
PREAI
errLu, Joy; Bradlow, Eric T.; Hutchinson, J. Wesley
errShare
errSave
Statistical Significance and Statistical Reporting: Moving Beyond Binary
errJOURNAL OF MARKETING
IF10.4
err2024-02-07
err14
PREAI
errMcshane, Blakeley B.; Bradlow, Eric T.; Lynch, John G.; Meyer, Robert J.
errShare
errSave
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err4
errOAAI
errStourm, Valeria; Bradlow, Eric T.
errShare
errSave
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights
errthe academy of marketing science
IF4.9
err2022-07-01
err3
PREAI
errKim, Mingyung; Bradlow, Eric T.; Iyengar, Raghuram
errShare
errSave
Fast construction of interpretable whole-brain decoders
errCELL REPORTS METHODS
IF4.5
err2022-06-01
err3
errOAAI
errLee, Sangil; Bradlow, Eric T.; Kable, Joseph W.
errShare
errSave
Testing Theories of Goal Progress in Online Learning
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-05-17
err12
PREAI
errLu, Joy; Bradlow, Eric T.; Hutchinson, J. Wesley
errShare
errSave
A Flexible Demand Model for Complements Using Household Production Theory
errthe academy of marketing science
IF4.9
err2020-07-01
err3
PREAI
errStourm, Ludovic; Iyengar, Raghuram; Bradlow, Eric T.
errShare
errSave
Visual Influence and Social Groups
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-18
err58
PREAI
errMcShane, Blakeley B.; Bradlow, Eric T.; Berger, Jonah
errShare
errSave
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
errthe academy of marketing science
IF4.9
err2017-07-01
err175
errOAAI
errSchwartz, Eric M.; Bradlow, Eric T.; Fader, Peter S.
errShare
errSave
The Role of Big Data and Predictive Analytics in Retailing
errJOURNAL OF RETAILING
IF10.2
err2017-03-01
err270
errOAAI
errBradlow, Eric T.; Gangwar, Manish; Kopalle, Praveen; Voleti, Sudhir
errShare
errSave
A Cross-Cohort Changepoint Model for Customer-Base Analysis
errthe academy of marketing science
IF4.9
err2017-03-01
err14
errOAAI
errGopalakrishnan, Arun; Bradlow, Eric T.; Fader, Peter S.
errShare
errSave
Reflections on the replication corner: In praise of conceptual replications
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-12-01
err88
PREAI
errLynch, John G., Jr.; Bradlow, Eric T.; Huber, Joel C.; Lehmann, Donald R.
errShare
errSave
Stockpiling Points in Linear Loyalty Programs
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-04-01
err58
PREAI
errStourm, Valeria; Bradlow, Eric T.; Fader, Peter S.
errShare
errSave
Predicting Customer Value Using Clumpiness: From RFM to RFMC
errthe academy of marketing science
IF4.9
err2015-03-01
err108
PREAI
errZhang, Yao; Bradlow, Eric T.; Small, Dylan S.
errShare
errSave
PIE: A Holistic Preference Concept and Measurement Model
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-06-01
err7
PREAI
errKim, Hye-Jin; Park, Young-Hoon; Bradlow, Eric T.; Ding, Min
errShare
errSave
Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data
errthe academy of marketing science
IF4.9
err2014-03-01
err39
errOAAI
errSchwartz, Eric M.; Bradlow, Eric T.; Fader, Peter S.
errShare
errSave
Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-06-01
err41
PREAI
errFeit, Eleanor McDonnell; Wang, Pengyuan; Bradlow, Eric T.; Fader, Peter S.
errShare
errSave
Revisiting the Workshop on Quantitative Marketing and Structural Econometrics Foreword
errthe academy of marketing science
IF4.9
err2011-11-01
err0
PREAI
errGordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; Dube, Jean-Pierre; Staelin, Richard
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errSave
Automated Marketing Research Using Online Customer Reviews
errJOURNAL OF MARKETING RESEARCH
IF5
err2011-10-01
err341
PREAI
errLee, Thomas Y.; Bradlow, Eric T.
errShare
errSave
It's Never Good-bye to Marketing Science
errthe academy of marketing science
IF4.9
err2010-11-01
err0
PREAI
errBradlow, Eric T.
errShare
errSave

Research Directions

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Co-authors
Cooperation Journals
A
Alan M. Zaslavsky
H-index: 107 · Papers: 504
D
David A. Asch
H-index: 91 · Papers: 635
D
Donald R. Lehmann
H-index: 80 · Papers: 396
B
Brian Wansink
H-index: 77 · Papers: 841
J
Jeffrey H. Silber
H-index: 64 · Papers: 258
View more