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Abhijit Guha

Florida Atlantic University

72H-index
521Paper Count
2.9WCitation Count
Published Papers 147
Publication Date
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Customer Acceptance of Artificial Intelligence (CAAI): Applications, Scale Development, and Testing
errJournal of Retailing
IF10.2
err2026-10-06
err0
errOAAI
errAna Valeria Calvo Castro; Syed Mahmudur Rahman; Abhijit Guha; Ana Dolores Franco Valdez; Dhruv Grewal
errShare
errSave
Editorial: the bright and dark sides of in-store technology☆
errJournal of Business Research
IF9.8
err2026-06-01
err0
PREAI
errRoggeveen, Anne L.; Puccinelli, Nancy; Guha, Abhijit; Nordfalt, Jens
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errSave
Performance evaluation of CO2-C3H8 zeotropic mixture in a two-phase natural circulation loop integrated in a cold storage system
errApplied Thermal Engineering
IF6.9
err2026-01-19
err0
PREAI
errKrushna Mohan Das; Maddali Ramgopal; Abhijit Guha
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errSave
A circRNA promotes esophageal squamous cell carcinoma progression by inhibiting TRIM25-mediated degradation of IGF2BP family members
errMolecular Cancer
IF33.9
err2025-10-04
err0
errOAAI
errShuangyan Tan; Yue Ming; Jiawei Guo; Wenrong Liu; Hulin Ma; Yu Liu; Zhijie Xu; A-Lai Gu-Ha; Lunzhi Dai; Yi-Dan Lin; Yong Peng
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errSave
The effect of recommendation display position on review persuasiveness: Moderating roles of temporal distance, affect, and valence
errJournal of Retailing
IF10.2
err2025-09-20
err0
PREAI
errSubhash Jha; M.S. Balaji; Abhijit Guha; Abhijit Biswas; Eric W.K. See-To; Prashanth Ravula
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errSave
Generative AI: Delivering on the Promises and Understanding the Perils
errJournal of Public Policy & Marketing
IF4.7
err2025-06-09
err0
PREAI
errDhruv Grewal; Shintaro Okazaki; Abhijit Guha; Yuping Liu-Thompkins
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errSave
The Long Noncoding RNA LINC02820 Promotes Tumor Growth and Metastasis Through Regulating MYH9 Expression in Esophageal Squamous Cell Carcinoma
errMEDCOMM
IF10.7
err2025-05-23
err0
errOAAI
errXu, Xiaomin; Mao, Xinting; Liu, Wenrong; Ming, Yue; Zhang, Tingting; Yang, Yang; Gu-Ha, A-Lai; Lin, Yi-Dan
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errSave
Quantitative assessment of various low-GWP zeotropic mixtures of CO2 as the working fluid in two-phase natural circulation loops
errAPPLIED THERMAL ENGINEERING
IF6.9
err2025-05-01
err0
PREAI
errDas, Krushna Mohan; Guha, Abhijit; Ramgopal, Maddali
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errSave
Getting the most for a penny: How retailers can best use left-digit effects
errJournal of Retailing
IF10.2
err2025-02-07
err0
PREAI
errGustavo Schneider; Taehoon Park; Abhijit Guha
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errSave
Performance of a refrigeration system with a two-phase CO2-based natural circulation loop for cold storage applications
errTHERMAL SCIENCE AND ENGINEERING PROGRESS
IF5.4
err2025-02-01
err0
PREAI
errDas, Krushna Mohan; Ramgopal, Maddali; Guha, Abhijit; Katu, Yogesh Arun
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Mathematical theory and CFD solutions for internal convective cooling of gas turbine blades highlighting the effects of rotation
errAPPLIED THERMAL ENGINEERING
IF6.9
err2025-01-01
err2
PREAI
errGuha, Abhijit; Krishnan, J. Jai
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errSave
Development and design optimization of a single-acting electro-pneumatic variable valve actuator for a camless engine using experiments, mathematical theory and genetic algorithm
errENERGY
IF9.4
err2025-01-01
err1
PREAI
errSatalagaon, Ajay Kumar; Guha, Abhijit; Srivastava, Dhananjay Kumar
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errSave
How generative AI Is shaping the future of marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-12-14
err0
errOAAI
errGrewal, Dhruv; Satornino, Cinthia B.; Davenport, Thomas; Guha, Abhijit
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errSave
AI is Changing the World: Achieving the Promise, Minimizing the Peril
errJOURNAL OF MACROMARKETING
IF2.3
err2024-10-16
err0
errOAAI
errGrewal, Dhruv; Guha, Abhijit; Becker, Marc
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errSave
The food production-consumption chain: Fighting food insecurity, loss, and waste with technology
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-08-07
err1
errOAAI
errGrewal, Dhruv; Guha, Abhijit; Noble, Stephanie M.; Bentley, Kara
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errSave
Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes
errJOURNAL OF RETAILING
IF10.2
err2024-06-01
err2
errOAAI
errEl-Manstrly, Dahlia; Herhausen, Dennis; Guha, Abhijit; Blut, Markus; Grewal, Dhruv
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errSave
AI is Changing the World: For Better or for Worse?
errJOURNAL OF MACROMARKETING
IF2.3
err2024-05-22
err14
errOAAI
errGrewal, Dhruv; Guha, Abhijit; Becker, Marc
errShare
errSave
Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err21
errOAAI
errGrewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; Guha, Abhijit; Ahlbomb, Carl-Philip; Nordfaelt, Jens
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errSave
Can rounding up price discounts reduce sales?
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-09-15
err0
PREAI
errJha, Subhash; Biswas, Abhijit; Guha, Abhijit; Gauri, Dinesh
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errSave
Testing Work-Life Theory in Marketing: Evidence from Field Experiments on Social Media
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-06-02
err3
PREAI
errUmashankar, Nita; Grewal, Dhruv; Guha, Abhijit; Bohling, Timothy R. R.
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errSave

Research Directions

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Co-authors
Cooperation Journals
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Elaine R. Mardis
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Roderick T. Bronson
H-index: 164 · Papers: 1.1K
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Stefan M. Pfister
H-index: 159 · Papers: 2.1K
R
Robert S. Fulton
H-index: 154 · Papers: 584
M
Michael G. Fehlings
H-index: 148 · Papers: 2.0K
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