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Carefree cuteness: the effect of exposure to cuteness on risk seekingEUROPEAN JOURNAL OF MARKETINGIF5.12025-02-040PRE
Where does brand activism authenticity stand in a divisive marketplace? New challenges and future research directionsJOURNAL OF MARKETING THEORY AND PRACTICEIF5.32024-05-091PRE
The role of cuteness on consumer attachment to artificial intelligence agents可爱对消费者对人工智能代理的依恋的作用JOURNAL OF RESEARCH IN INTERACTIVE MARKETINGIF11.62023-07-2913PRE
Do salespeople's online profile pictures predict the number of online reviews? Effect of a babyfaceEUROPEAN JOURNAL OF MARKETINGIF5.12022-12-197PRE