logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
G

Gaia Rubera

department of marketing

23H指数
61论文数
3.9K被引数
收录论文 25
发表时间
logo
Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities面向增长的设计：产品设计能力、销售增长以及营销、研发和运营能力的权变作用
errJournal of the Academy of Marketing Science
IF10.1
err2025-10-22
err0
PREAI
errSaeed Janani; Michael A. Wiles; Gaia Rubera
err分享
err收藏
Generative artificial intelligence: Marketing’s death knell or ringing in a new era?生成式人工智能: 营销的丧钟还是新时代的钟声？
errJournal of the Academy of Marketing Science
IF10.1
err2025-03-17
err0
PREAI
errGaia Rubera; Weifeng Li; John Hulland
err分享
err收藏
Special issue guest editorial: Advancing broad and deep understanding in innovation management: Meta-analyses and literature reviews
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-12-18
err0
PREAI
errNoble, Charles H.; Spanjol, Jelena; Kirca, Ahmet H.; Rubera, Gaia
err分享
err收藏
Generative AI in innovation and marketing processes: A roadmap of research opportunities创新和营销过程中的生成人工智能: 研究机会路线图
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-08-26
err1
errOAAI
errCillo, Paola; Rubera, Gaia
err分享
err收藏
Introduction: Special section on Contemporary marketing strategy research
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-06-01
err0
PREAI
errRubera, Gaia; Tuli, Kapil; Wuyts, Stefan
err分享
err收藏
Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter
errAMERICAN JOURNAL OF POLITICAL SCIENCE
IF5.6
err2023-02-07
err6
errOAAI
errGiavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia
err分享
err收藏
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-06-24
err17
errOAAI
errGiannetti, Verdiana; Rubera, Gaia
err分享
err收藏
The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture新产品组合的创新性-股票收益关系: 大型个人投资者文化的作用
errJOURNAL OF MARKETING
IF10.4
err2018-10-04
err21
PREAI
errCillo, Paola; Griffith, David A.; Rubera, Gaia
err分享
err收藏
New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2018-01-10
err41
PREAI
errNakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, Heungsoo
err分享
err收藏
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value你必须为某人服务: 公司创新对客户满意度和公司价值的影响
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-01-16
err78
PREAI
errRubera, Gaia; Kirca, Ahmet H.
err分享
err收藏
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities开放式创新、产品组合创新与企业绩效: 新产品开发能力的双重作用
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-01-11
err84
PREAI
errRubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea
err分享
err收藏
Design Innovativeness and Product Sales' Evolution
errthe academy of marketing science
IF4.9
err2015-01-01
err53
PREAI
errRubera, Gaia
err分享
err收藏
SPINOFFS VERSUS BUYOUTS: PROFITABILITY OF ALTERNATE ROUTES FOR COMMERCIALIZING INNOVATIONS
errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2013-12-20
err17
PREAI
errRubera, Gaia; Tellis, Gerard J.
err分享
err收藏
When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations当配方比配料更重要时: 服务创新配置的定性比较分析 (QCA)
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2013-12-05
err496
PREAI
errOrdanini, Andrea; Parasuraman, A.; Rubera, Gaia
err分享
err收藏
Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2013-04-02
err74
PREAI
errRubera, Gaia; Droge, Cornelia
err分享
err收藏
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2012-06-12
err19
PREAI
errRubera, Gaia; Griffith, David A.; Yalcinkaya, Goksel
err分享
err收藏
Whether to Integrate R&D and Marketing: The Effect of Firm Competence
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2012-05-04
err34
PREAI
errRubera, Gaia; Ordanini, Andrea; Calantone, Roger
err分享
err收藏
Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration
errJOURNAL OF MARKETING
IF10.4
err2012-05-01
err555
PREAI
errRubera, Gaia; Kirca, Ahmet H.
err分享
err收藏
When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2011-10-13
err95
PREAI
errCalantone, Roger; Rubera, Gaia
err分享
err收藏
Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US结合文化价值观来理解感知的产品创造力对购买意向的影响: 意大利和美国的一项研究
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2011-03-10
err58
PREAI
errRubera, Gaia; Ordanini, Andrea; Griffith, David A.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Roger J. Calantone
H 指数: 85 · 论文数: 357
A
A. Parasuraman
H 指数: 77 · 论文数: 219
G
Gerard J. Tellis
H 指数: 69 · 论文数: 235
D
David A. Griffith
H 指数: 61 · 论文数: 204
F
Francesco Giavazzi
H 指数: 58 · 论文数: 351
查看更多