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G

Guilherme Trez

SKEMA Business School

9H指数
37论文数
351被引数
收录论文 4
发表时间
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Targeting profitable customers: a clv-driven resource allocation approach目标盈利客户：一种基于客户生命周期价值（CLV）的资源分配方法
errREVISTA BRASILEIRA DE MARKETING
IF0
err2025-10-01
err0
errOAAI
errRizzo, Guilherme Augusto; Trez, Guilherme
err分享
err收藏
Targeting profitable customers: a clv-driven resource allocation aproach目标盈利客户：基于客户生命周期价值的资源分配方法
errREVISTA BRASILEIRA DE MARKETING
IF0
err2025-10-01
err0
errOAAI
errRizzo, Guilherme Augusto; Trez, Guilherme
err分享
err收藏
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-07-13
err14
PREAI
errDolbec, Pierre-Yann; Castilhos, Rodrigo B.; Fonseca, Marcelo J.; Trez, Guilherme
err分享
err收藏
Value creation of tourist experiences in spectacular and spontaneous designs A comparative analysis of a wine tour
errJOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
IF4.8
err2020-02-25
err5
PREAI
errFonseca, Marcelo Jacques; Zuanazzi, Laura Tonon; Castilhos, Rodrigo B.; Trez, Guilherme
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
R
Rodrigo Castilhos
H 指数: 9 · 论文数: 32
P
Pierre-Yann Dolbec
H 指数: 9 · 论文数: 30
M
Marcelo Jacques Fonseca
H 指数: 7 · 论文数: 18
L
Laura Tonon Zuanazzi
H 指数: 1 · 论文数: 4
G
Guilherme Augusto Rizzo
H 指数: 0 · 论文数: 1
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