José M. Vidal-Sanz - Publications, H-index & Citations

José M. Vidal-Sanz

Universidad Carlos III de Madrid

8H指数

66论文数

184被引数

收录论文 8

发表时间

Predicting the virality of fake news at the early stage of dissemination

EXPERT SYSTEMS WITH APPLICATIONS

IF7.5

2024-08-01

OAAI

Esteban-Bravo, Mercedes; Jimenez-Rubido, Lisbeth d. l. M.; Vidal-Sanz, Jose M.

Tracking Fraudulent and Low-Quality Display Impressions

JOURNAL OF ADVERTISING

IF7

2020-05-21

OAAI

Callejo, Patricia; Cuevas, Angel; Cuevas, Ruben; Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.

Can Retail Sales Volatility be Curbed Through Marketing Actions?

the academy of marketing science

IF4.9

2017-03-01

PREAI

Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, Gokhan

Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-12-01

OAAI

Avagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.

Historical impact of technological change on the US mass media advertising expenditure

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

IF13.3

2015-11-01

OAAI

Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, Goekhan

Licensing radical product innovations to speed up the diffusion

EUROPEAN JOURNAL OF OPERATIONAL RESEARCH

IF6

2014-12-01

OAAI

Avagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.

Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition

the academy of marketing science

IF4.9

2014-09-01

OAAI

Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, Goekhan

MAGAZINE SALES PROMOTION A Dynamic Response Analysis

JOURNAL OF ADVERTISING

IF7

2009-04-01

OAAI

Esteban-Bravo, Mercedes; M Mugica, Jose; M Vidal-Sanz, Jose

研究方向