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M

Mercedes Esteban-Bravo

universidad carlos iii madrid

11H指数
68论文数
361被引数
收录论文 10
发表时间
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Measuring NFT creators’ contributions to market price and liquidity测量NFT创作者对市场价格和流动性的贡献
errJournal of Strategic Marketing
IF3.1
err2026-06-02
err0
PREAI
errMercedes Esteban-Bravo; Jose M. Vidal-Sanz
err分享
err收藏
Predicting the virality of fake news at the early stage of dissemination
errEXPERT SYSTEMS WITH APPLICATIONS
IF7.5
err2024-08-01
err3
errOAAI
errEsteban-Bravo, Mercedes; Jimenez-Rubido, Lisbeth d. l. M.; Vidal-Sanz, Jose M.
err分享
err收藏
Tracking Fraudulent and Low-Quality Display Impressions
errJOURNAL OF ADVERTISING
IF7
err2020-05-21
err4
errOAAI
errCallejo, Patricia; Cuevas, Angel; Cuevas, Ruben; Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.
err分享
err收藏
Can Retail Sales Volatility be Curbed Through Marketing Actions?
errthe academy of marketing science
IF4.9
err2017-03-01
err3
PREAI
errEsteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, Gokhan
err分享
err收藏
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-12-01
err4
errOAAI
errAvagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.
err分享
err收藏
Historical impact of technological change on the US mass media advertising expenditure
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2015-11-01
err9
errOAAI
errEsteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, Goekhan
err分享
err收藏
Licensing radical product innovations to speed up the diffusion
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2014-12-01
err21
errOAAI
errAvagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.
err分享
err收藏
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
errthe academy of marketing science
IF4.9
err2014-09-01
err4
errOAAI
errEsteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, Goekhan
err分享
err收藏
MAGAZINE SALES PROMOTION A Dynamic Response Analysis
errJOURNAL OF ADVERTISING
IF7
err2009-04-01
err12
errOAAI
errEsteban-Bravo, Mercedes; M Mugica, Jose; M Vidal-Sanz, Jose
err分享
err收藏
Solving dynamic stochastic economic models by mathematical programming decomposition methods
errCOMPUTERS & OPERATIONS RESEARCH
IF4.3
err2008-01-01
err4
errOAAI
errEsteban-Bravo, Mercedes; Nogales, Francisco J.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
F
Francisco J. Nogales
H 指数: 26 · 论文数: 68
R
Rubén Cuevas
H 指数: 23 · 论文数: 172
√
Ángel Cuevas
H 指数: 20 · 论文数: 156
J
José Miguel Múgica
H 指数: 12 · 论文数: 31
J
José M. Vidal-Sanz
H 指数: 8 · 论文数: 66
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