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Y

Yi Zhu

shanghai university of finance and economics

11H指数
60论文数
768被引数
收录论文 19
发表时间
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Evolving connections between land use and emerging mobilities土地利用与新兴移动性之间的演变联系
errtransportation research part d: transport and environment
IF0
err2026-04-24
err0
PREAI
errMi Diao; Yi Zhu; Scott Hardman; Sung Hoo Kim
err分享
err收藏
Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age可视化品牌持久性：品牌标志的具体性如何塑造消费者对品牌年龄的认知
errJournal of Retailing and Consumer Services
IF13.1
err2025-08-27
err0
PREAI
errLijing Zheng; Yi Zhu
err分享
err收藏
Enhancing User Experience: Unveiling the Role of the Quality Score Metrics提升用户体验：揭示质量得分指标的作用
errinternational journal of operations production management
IF5.1
err2025-03-23
err0
PREAI
errZsolt Katona; Yi Zhu; Lei Zhuang
err分享
err收藏
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox
errthe academy of marketing science
IF4.9
err2025-03-01
err0
PREAI
errKim, Yunhyoung; Cui, Haitao (Tony); Zhu, Yi
err分享
err收藏
Incremental marketization reforms and venture capital strategy adjustments: Based on industrial chain innovation development
errFINANCE RESEARCH LETTERS
IF6.9
err2024-12-01
err0
PREAI
errRen, Yu; Liu, Xiongfei; Zhu, Yi
err分享
err收藏
Customer Voice on Two-Sided Platforms: The Effect of Surge Pricing on Customer Complaints双平台上的客户声音：动态定价对客户投诉的影响
errMANAGEMENT SCIENCE
IF4.9
err2024-11-18
err0
PREAI
errXu, Linli; Wei, Yanhao (Max); Zhu, Yi
err分享
err收藏
Gradual market development reforms and venture capital strategy adjustments: Evidence based on industrial chain innovation and development
errFINANCE RESEARCH LETTERS
IF6.9
err2024-10-01
err0
PREAI
errRen, Yu; Liu, Xiongfei; Zhang, Yulong; Zhu, Yi
err分享
err收藏
The moderating effects of Airbnb between urban conservation and housing rental market: A case study of Shanghai
errCITIES
IF6.6
err2024-07-01
err1
PREAI
errZhu, Yi; Liu, Shuning
err分享
err收藏
Adverse inclusion of asymmetric advertisers in position auctions不对称广告商在位置拍卖中的不利包容
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-09-01
err2
PREAI
errXu, Zibin; Zhu, Yi; Dutta, Shantanu
err分享
err收藏
Prominent Retailer and Intrabrand Competition
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-11-15
err3
PREAI
errWang, Ruitong; Zhu, Yi; John, George
err分享
err收藏
Business Model Innovation of IT-Enabled Customer Participating in Value Co-Creation Based on the Affordance Theory: A Case Study
errSUSTAINABILITY
IF3.3
err2021-05-20
err9
errOAAI
errGuo, Yanli; Zhu, Yi; Chen, Jianbin
err分享
err收藏
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs
errthe academy of marketing science
IF4.9
err2019-05-01
err14
PREAI
errDukes, Anthony; Zhu, Yi
err分享
err收藏
MANAGERIAL DRIVERS OF CHINESE LABOUR LOYALTY IN INTERNATIONAL CONSTRUCTION PROJECTS
errmanagement in engineering
IF3.7
err2017-11-20
err11
errOAAI
errZhu, Weina; Zeng, Ruochen; Li, Xiaodong; Zhu, Yi; Zhang, Zhihui
err分享
err收藏
Prominent Attributes Under Limited Attention
errthe academy of marketing science
IF4.9
err2017-09-01
err28
PREAI
errZhu, Yi; Dukes, Anthony
err分享
err收藏
Effects of TV advertising on keyword search电视广告对关键词搜索的影响
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-09-01
err41
PREAI
errJoo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi
err分享
err收藏
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
errthe academy of marketing science
IF4.9
err2015-11-01
err30
PREAI
errLu, Shijie; Zhu, Yi; Dukes, Anthony
err分享
err收藏
Selective Reporting of Factual Content by Commercial Media
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-02-01
err30
PREAI
errZhu, Yi; Dukes, Anthony
err分享
err收藏
Hybrid Advertising Auctions
errthe academy of marketing science
IF4.9
err2011-03-01
err56
errOAAI
errZhu, Yi; Wilbur, Kenneth C.
err分享
err收藏
Click Fraud点击欺诈
errthe academy of marketing science
IF4.9
err2009-03-01
err118
PREAI
errWilbur, Kenneth C.; Zhu, Yi
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
G
George John
H 指数: 40 · 论文数: 85
任
任玉 (Yu Ren)
H 指数: 34 · 论文数: 196
S
Shantanu Dutta
H 指数: 34 · 论文数: 107
X
Xiongfei Liu
H 指数: 28 · 论文数: 161
A
Anthony Dukes
H 指数: 26 · 论文数: 68
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