Hema Yoganarasimhan - Publications, H-index & Citations

Hema Yoganarasimhan

university of washington

16H指数

56论文数

1.1K被引数

收录论文 11

发表时间

The Value of Silence: The Effect of UMG's Licensing Dispute with TikTok on Music Demand 沉默的价值：UMG与TikTok的许可纠纷对音乐需求的影响

Marketing Science

IF4.9

2026-01-01

PREAI

Cheng, Mengjie (Magie); Ofek, Elie; Yoganarasimhan, Hema

Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models

the academy of marketing science

IF4.9

2024-09-01

PREAI

Jain, Lalit; Li, Zhaoqi; Loghmani, Erfan; Mason, Blake; Yoganarasimhan, Hema

A Bias Correction Approach for Interference in Ranking Experiments

the academy of marketing science

IF4.9

2024-05-01

OAAI

Goli, Ali; Lambrecht, Anja; Yoganarasimhan, Hema

Variety Effects in Mobile Advertising

JOURNAL OF MARKETING RESEARCH

IF5

2022-04-12

PREAI

Rafieian, Omid; Yoganarasimhan, Hema

Star-Cursed Lovers: Role of Popularity Information in Online Dating

the academy of marketing science

IF4.9

2022-01-01

PREAI

Bojd, Behnaz; Yoganarasimhan, Hema

Strategic Polarization in Group Interactions

JOURNAL OF MARKETING RESEARCH

IF5

2021-06-22

PREAI

Iyer, Ganesh; Yoganarasimhan, Hema

Targeting and Privacy in Mobile Advertising

the academy of marketing science

IF4.9

2021-03-01

PREAI

Rafieian, Omid; Yoganarasimhan, Hema

Identifying the Presence and Cause of Fashion Cycles in Data

JOURNAL OF MARKETING RESEARCH

IF5

2017-02-01

PREAI

Yoganarasimhan, Hema

Estimation of Beauty Contest Auctions

the academy of marketing science

IF4.9

2016-01-01

PREAI

Yoganarasimhan, Hema

The Value of Reputation in an Online Freelance Marketplace

the academy of marketing science

IF4.9

2013-11-01

101

PREAI

Yoganarasimhan, Hema

Cloak or Flaunt? The Fashion Dilemma

the academy of marketing science

IF4.9

2012-01-01

PREAI

Yoganarasimhan, Hema

研究方向