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A

Anja Lambrecht

London Business School

22H指数
94论文数
3.3K被引数
收录论文 15
发表时间
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Digital Platforms 2.0: Emerging Topics, Opportunities, and Challenges数字平台2.0：新兴主题、机遇与挑战
errInternational Journal of Research in Marketing
IF7.5
err2026-03-17
err0
errOAAI
errShrabastee Banerjee; Ishita Chakraborty; Hana Choi; Hannes Datta; Remi Daviet; Chiara Farronato; Minkyung Kim; Anja Lambrecht; Puneet Manchanda; Aniko Öry; Ananya Sen; Marshall Van Alstyne; Prasad Vana; Kenneth C. Wilbur; Xu Zhang; Bobby Zhou
err分享
err收藏
The Value of Platform Endorsement平台背书的价值
errthe academy of marketing science
IF4.9
err2025-01-01
err0
PREAI
errBairathi, Mimansa; Zhang, Xu; Lambrecht, Anja
err分享
err收藏
A Bias Correction Approach for Interference in Ranking Experiments
errthe academy of marketing science
IF4.9
err2024-05-01
err1
errOAAI
errGoli, Ali; Lambrecht, Anja; Yoganarasimhan, Hema
err分享
err收藏
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform电视广告与在线销售: 一个在线旅游平台跨期替代效应的案例研究
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-08-01
err3
errOAAI
errLambrecht, Anja; Tucker, Catherine; Zhang, Xu
err分享
err收藏
The Effect of Individual Online Reviews on Purchase Likelihood个人在线评论对购买可能性的影响
errthe academy of marketing science
IF4.9
err2021-07-01
err48
errOAAI
errVana, Prasad; Lambrecht, Anja
err分享
err收藏
Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-12-05
err41
errOAAI
errVana, Prasad; Lambrecht, Anja; Bertini, Marco
err分享
err收藏
When Talk Is Free: The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-18
err61
PREAI
errAscarza, Eva; Lambrecht, Anja; Vilcassim, Naufel
err分享
err收藏
Advertising to Early Trend Propagators: Evidence from Twitter
errthe academy of marketing science
IF4.9
err2018-03-01
err45
errOAAI
errLambrecht, Anja; Tucker, Catherine; Wiertz, Caroline
err分享
err收藏
Time preferences and the pricing of complementary durables and consumables
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2017-12-01
err7
errOAAI
errAhmadi, Iman; Skiera, Bernd; Lambrecht, Anja; Heubrandner, Florian
err分享
err收藏
Price Promotion for Emotional Impact
errJOURNAL OF MARKETING
IF10.4
err2014-07-01
err112
errOAAI
errAydinli, Aylin; Bertini, Marco; Lambrecht, Anja
err分享
err收藏
When Does Retargeting Work? Information Specificity in Online Advertising重定向何时工作？网络广告中的信息特异性
errJOURNAL OF MARKETING RESEARCH
IF5
err2013-10-01
err340
errOAAI
errLambrecht, Anja; Tucker, Catherine
err分享
err收藏
Paying with Money or Effort: Pricing When Customers Anticipate Hassle
errJOURNAL OF MARKETING RESEARCH
IF5
err2012-02-01
err25
errOAAI
errLambrecht, Anja; Tucker, Catherine
err分享
err收藏
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
errthe academy of marketing science
IF4.9
err2011-03-01
err33
errOAAI
errLambrecht, Anja; Seim, Katja; Tucker, Catherine E.
err分享
err收藏
Does uncertainty matter? Consumer behavior under three-part tariffs
errthe academy of marketing science
IF4.9
err2007-09-01
err143
errOAAI
errLambrecht, Anja; Seim, Katja; Skiera, Bernd
err分享
err收藏
Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases
errJOURNAL OF MARKETING RESEARCH
IF5
err2006-05-01
err213
PREAI
errLambrecht, A; Skiera, B
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
C
Catherine E. Tucker
H 指数: 48 · 论文数: 245
B
Bernd Skiera
H 指数: 45 · 论文数: 300
M
Marshall Van Alstyne
H 指数: 39 · 论文数: 165
P
Puneet Manchanda
H 指数: 35 · 论文数: 107
N
Naufel J. Vilcassim
H 指数: 26 · 论文数: 66
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