Douglas R. Ewing - Publications, H-index & Citations | 科言猫

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Douglas R. Ewing

University System of Ohio

8H指数

18论文数

300被引数

收录论文 4

发表时间

Differences in symbolic self-completion and self-retention across role-identity cultivation stages

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-11-14

6

PREAI

Kleine, Robert E., III; Kleine, Susan Schultz; Ewing, Douglas R.

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Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context

JOURNAL OF BRAND MANAGEMENT

IF4.1

2017-05-04

12

PREAI

Ewing, Douglas R.; Allen, Chris T.

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Effects of Construal Level on Omission Detection and Multiattribute Evaluation

PSYCHOLOGY & MARKETING

IF9.1

2014-10-09

24

OAAI

Pfeiffer, Bruce E.; Deval, Helene; Kardes, Frank R.; Ewing, Douglas R.; Han, Xiaoqi; Cronley, Maria L.

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Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of green products

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2012-04-18

78

PREAI

Ewing, Douglas R.; Allen, Chris T.; Ewing, Randall L.

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