Maria L. Cronley - Publications, H-index & Citations

Maria L. Cronley

University System of Ohio

18H指数

69论文数

1.6K被引数

收录论文 12

发表时间

Positive affectivity as a predictor of consumers' propensity to be brand loyal

JOURNAL OF BRAND MANAGEMENT

IF4.1

2015-12-11

PREAI

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L.

Effects of Construal Level on Omission Detection and Multiattribute Evaluation

PSYCHOLOGY & MARKETING

IF9.1

2014-10-09

OAAI

Pfeiffer, Bruce E.; Deval, Helene; Kardes, Frank R.; Ewing, Douglas R.; Han, Xiaoqi; Cronley, Maria L.

Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude behavior consistency

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2010-07-10

PREAI

Cronley, Maria L.; Mantel, Susan Powell; Kardes, Frank R.

Construal-level effects on preference stability, preference-behavior correspondence, and the suppression of competing brands

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

107

PREAI

Kardes, FR; Cronley, ML; Kim, J

Consumer inference: A review of processes, bases, and judgment contexts

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

418

PREAI

Kardes, FR; Posavac, SS; Cronley, ML

Contextual influences on omission neglect in the fault tree paradigm

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

PREAI

Silvera, DH; Kardes, FR; Harvey, N; Cronley, ML; Houghton, DC

A selective hypothesis testing perspective on price-quality inference and inference-based choice

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

PREAI

Cronley, ML; Posavac, SS; Meyer, T; Kardes, FR; Kellaris, JJ

Down the garden path: The role of conditional inference processes in self-persuasion

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2008-01-25

PREAI

Kardes, FR; Cronley, ML; Pontes, MC; Houghton, DC

Debiasing omission neglect

JOURNAL OF BUSINESS RESEARCH

IF9.8

2006-06-01

PREAI

Kardes, FR; Posavac, SS; Silvera, D; Cronley, ML; Sanbonmatsu, DM; Schertzer, S; Miller, F; Herr, PM; Chandrashekaran, M

The role of selective information processing in price-quality inference

JOURNAL OF CONSUMER RESEARCH

IF6.4

2004-09-01

215

PREAI

Kardes, FR; Cronley, ML; Kellaris, JJ; Posavac, SS

Consideration set overvaluation: When impossibly favorable ratings of a set of brands are observed

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2002-07-01

PREAI

Kardes, FR; Sanbonmatsu, DM; Cronley, ML; Houghton, DC

Comparative advertising: Effects of structural alignability on target brand evaluations

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2002-07-01

PREAI

Zhang, S; Kardes, FR; Cronley, ML

研究方向