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R

Raouf Ahmad Rather

king fahd university of petroleum and minerals

41H指数
125论文数
7.0K被引数
收录论文 49
发表时间
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Two Decades of Ducoffe’s Web Advertising Model Research: A Hybrid Review and Research Agenda Using TACI Framework杜科夫网络广告模型研究二十年：基于TACI框架的混合式综述与研究议程
errJournal of Internet Commerce
IF4.3
err2026-06-02
err0
PREAI
errFarhan Mirza; Muhammad Shahzeb Fayyaz; Amir Zaib Abbasi; Raouf A. Rather; Shehla Naureen; Yogesh K. Dwivedi
err分享
err收藏
When joy turns inward: how tourists' joyful experience shapes agreeableness traits through tourist engagement in religious tourism当快乐转向内心：游客的愉悦体验如何通过参与宗教旅游塑造宜人性特质
errTourism Recreation Research
IF2.6
err2026-05-01
err0
PREAI
errAbbasi, Amir Zaib; Rather, Raouf Ahmad; Abbas, Alhamzah F.; Mirza, Farhan
err分享
err收藏
Artificial intelligence (AI) in tourism, hospitality, and service research: a new digital frontier for consumer engagement, psychology, and behavior
errJournal of Hospitality Marketing & Management
IF11
err2026-02-04
err0
PREAI
errRaouf Ahmad Rather; Tareq Rasul; Wagner Junior Ladeira; Fernando de Oliveira Santini; Haywantee Ramkissoon
err分享
err收藏
Engaging with (vs. avoiding) personalized advertising on social media在社交媒体上接触（与回避）个性化广告
errJOURNAL OF MARKETING COMMUNICATIONS
IF4.6
err2025-10-03
err6
PREAI
errLoureiro, Sandra Maria Correia; Hollebeek, Linda; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, Joao
err分享
err收藏
Brand affiliations toward business relationships, communication, and performance in B2B food SCM settings: Conceptualization and validationB2B食品供应链背景下，品牌归属对商业关系、沟通及绩效的影响：概念化与验证
errIndustrial Marketing Management
IF7.5
err2025-07-24
err0
PREAI
errRiad Shams; K.Mohamed Jasim; Mustafeed Zaman; Rajibul Hasan; Jean-François Lemoine; Raouf Ahmad Rather
err分享
err收藏
Does consumers' reveal engagement behaviours in artificial intelligence (AI)-based technologies? The dynamics of perceived value and self-congruence消费者是否在基于人工智能（AI）的技术中表现出参与行为？感知价值与自我一致性动态
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2025-04-01
err1
PREAI
errRather, Raouf Ahmad
err分享
err收藏
Tourists' perceived travel risk, desire to travel, travel engagement, and subjective wellbeing: the moderating role of emotion regulation旅游者感知旅游风险、旅游意愿、旅游投入与主观幸福感: 情绪调节的调节作用
errCURRENT ISSUES IN TOURISM
IF4.6
err2025-02-02
err0
PREAI
errRather, Raouf Ahmad; Hollebeek, Linda D.; Wait, Marius; Khan, Imran
err分享
err收藏
Antecedents and consequences of social media use in sales: a meta-analysis社交媒体在销售中使用的前因和后果: 荟萃分析
errelectronic commerce research and applications
IF4.7
err2025-01-30
err0
PREAI
errLadeira Jr, Wagner Junior; Santini, Fernando de Oliveira; Lim, Weng Marc; Rasul, Tareq; Akter, Shahriar; Rather, Raouf Ahmad; Azhar, Mohd
err分享
err收藏
Why do customers engage and interact in metaverse tourism? An SOR perspective
errCURRENT ISSUES IN TOURISM
IF4.6
err2025-01-13
err0
PREAI
errRather, Raouf Ahmad; Zaman, Mustafeed; Rasul, Tareq; Nawaz, Muhammad Zahid; Akhtar, Naeem
err分享
err收藏
Cybersecurity and smart tourist destinations resilience
errTOURISM RECREATION RESEARCH
IF2.6
err2024-12-15
err1
PREAI
errGhaderi, Zahed; Beal, Luc; Hall, Collin Michael; Zaman, Mustafeed; Ahmad Rather, Raouf; Mat Som, Ahmad Puad
err分享
err收藏
Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction企业/顾客创新和认同对顾客价值共创、幸福感和满意度的影响
errTECHNOLOGY IN SOCIETY
IF12.5
err2024-09-01
err0
PREAI
errGhali, Zohra; Rather, Raouf Ahmad; Abumalloh, Rabab Ali; Ghaderi, Zahed; Nawaz, Muhammad Zahid; Abbasi, Amir Zaib; Jaziri, Dhouha
err分享
err收藏
Do Customers Foster Engagement Through Social Media Interaction? Brand Prominence as a Moderator客户是否通过社交媒体互动来培养参与度？品牌突出度作为调节变量
errJournal of Quality Assurance in Hospitality & Tourism
IF2.3
err2024-07-17
err0
PREAI
errRaouf Ahmad Rather; Shakeel Ul Rehman; Shakir Hussain Parrey; Rafia Gulzar; Amir Zaib Abbasi
err分享
err收藏
Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms影响力化身: 了解虚拟影响者如何触发在线预订平台上的消费者参与
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-05-01
err19
PREAI
errAkhtar, Naeem; Hameed, Zahid; Islam, Tahir; Pant, Manoj Kumar; Sharma, Anshuman; Rather, Raouf Ahmad; Kuzior, Aleksandra
err分享
err收藏
Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2024-03-20
err3
PREAI
errSatar, Mir Shahid; Rather, Raouf Ahmad; Shahid, Shadma; Ul Islam, Jamid; Parrey, Shakir Hussain; Khan, Imran
err分享
err收藏
Investigating metaverse marketing-enabled consumers' social presence, attachment, engagement and (re)visit intentions
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-03-01
err29
PREAI
errGhali, Zohra; Rather, Raouf Ahmad; Khan, Imran
err分享
err收藏
AI-powered ChatGPT in the hospitality and tourism industry: benefits, challenges, theoretical framework, propositions and future research directions酒店和旅游业中的AI驱动的ChatGPT: 好处，挑战，理论框架，命题和未来研究方向
errTOURISM RECREATION RESEARCH
IF2.6
err2024-01-05
err13
PREAI
errRather, Raouf Ahmad
err分享
err收藏
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation揭示消费者品牌参与度、体验和关系质量对豪华酒店品牌的影响: 品牌声誉的适度调查
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2024-01-01
err10
errOAAI
errRather, Raouf Ahmad; Rasul, Tareq; Khan, Huda; Khan, Imran
err分享
err收藏
Understanding customer brand engagement through service environment: a multilevel analysis
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2023-12-20
err2
PREAI
errSatar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir Hussain; Salem, Islam Elbayoumi; Rafi, Arslan; Ghaderi, Zahed
err分享
err收藏
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2023-11-01
err17
PREAI
errRather, Raouf Ahmad; Raisinghani, Manju; Gligor, David; Parrey, Shakir Hussain; Russo, Ivan; Bozkurt, Siddik
err分享
err收藏
How does sharing travel experiences on social media improve social and personal ties?在社交媒体上分享旅行体验如何改善社交和人际关系？
errCURRENT ISSUES IN TOURISM
IF4.6
err2023-10-04
err10
PREAI
errGhaderi, Zahed; Beal, Luc; Zaman, Mustafeed; Hall, Collin Michael; Rather, Raouf Ahmad
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
Y
Yogesh K. Dwivedi
H 指数: 149 · 论文数: 950
C
C. Michael Hall
H 指数: 118 · 论文数: 1.6K
S
Satish Kumar
H 指数: 82 · 论文数: 402
W
Weng Marc Lim
H 指数: 75 · 论文数: 412
Z
Zillur Rahman
H 指数: 69 · 论文数: 383
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