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S
Seshadri Tirunillai
University of Houston
10
H指数
20
论文数
2.5K
被引数
0
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10
发表时间
发表时间
IF
被引数
High Tech, Not Low Touch: Empowering the B2B Sales Force Through Online Channel Integration
高科技,而非低触感:通过在线渠道整合赋能B2B销售团队
Journal of Marketing
IF
10.4
2026-03-14
0
PRE
AI
Irene Nahm; Phillip Wiseman; Michael Ahearne; Seshadri Tirunillai
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Managing Positive and Negative Trends in Sales Call Outcomes: The Role of Momentum
JOURNAL OF MARKETING RESEARCH
IF
5
2022-06-23
5
OA
AI
Nahm, Irene Y.; Ahearne, Michael J.; Lee, Nick; Tirunillai, Seshadri
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Onboarding Salespeople: Socialization Approaches
JOURNAL OF MARKETING
IF
10.4
2022-03-08
24
PRE
AI
Wiseman, Phillip; Ahearne, Michael; Hall, Zachary; Tirunillai, Seshadri
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How Technology is Changing Retail
技术如何改变零售业
JOURNAL OF RETAILING
IF
10.2
2021-03-01
224
PRE
AI
Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; Golmohammadi, Alireza; Tirunillai, Seshadri; Douglass, Tom; Hennessey, John; Bull, J. S.; Waddoups, Rand
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What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
JOURNAL OF MARKETING
IF
10.4
2019-04-24
306
PRE
AI
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei
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Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
董事会中的客户会影响企业对企业的业绩吗?
JOURNAL OF MARKETING
IF
10.4
2018-11-29
39
OA
AI
Bommaraju, Raghu; Ahearne, Michael; Krause, Ryan; Tirunillai, Seshadri
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The Impact of Mergers and Acquisitions on the Sales Force
JOURNAL OF MARKETING RESEARCH
IF
5
2018-04-01
28
PRE
AI
Bommaraju, Raghu; Ahearne, Michael; Hall, Zachary R.; Tirunillai, Seshadri; Lam, Son K.
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Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
the academy of marketing science
IF
4.9
2017-11-01
58
PRE
AI
Tirunillai, Seshadri; Tellis, Gerard J.
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Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation
JOURNAL OF MARKETING RESEARCH
IF
5
2014-08-01
559
PRE
AI
Tirunillai, Seshadri; Tellis, Gerard J.
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Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
the academy of marketing science
IF
4.9
2012-03-01
490
PRE
AI
Tirunillai, Seshadri; Tellis, Gerard J.
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研究方向
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合作学者
合作期刊
G
Gerard J. Tellis
H 指数: 69 · 论文数: 235
D
Deborah J. MacInnis
H 指数: 47 · 论文数: 137
N
Nick Lee
H 指数: 46 · 论文数: 376
Y
Yanwei Zhang
H 指数: 44 · 论文数: 220
V
Venkatesh Shankar
H 指数: 40 · 论文数: 117
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