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Venkatesh Shankar

Southern Methodist University

40H指数
117论文数
1.4W被引数
收录论文 39
发表时间
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Cross-Channel Effects of Failure in a Retailer's Mobile App零售商移动应用失败带来的跨渠道影响
errJOURNAL OF MARKETING RESEARCH
IF5
err2025-01-30
err1
PREAI
errUnnati Narang; Venkatesh Shankar; Sridhar Narayanan
err分享
err收藏
Close a Store to Open a Pandora's Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
errthe academy of marketing science
IF4.9
err2024-11-18
err0
PREAI
errYe, Taotao; Shankar, Venkatesh (Venky)
err分享
err收藏
Managing the Twin Faces of AI: A Commentary on Is AI Changing the World for Better or Worse?
errJOURNAL OF MACROMARKETING
IF2.3
err2024-10-01
err2
PREAI
errShankar, Venkatesh
err分享
err收藏
The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion店内励志 (与交易导向) 沟通对消费的影响: 激活消费目标完成的重要性
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-04-24
err5
errOAAI
errGrewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M. M.; Shankar, Venkatesh; Narang, Unnati; Nordfaelt, Jens
err分享
err收藏
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err37
PREAI
errShankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; Fossen, Beth; Peters, Kay; Agarwal, Amit
err分享
err收藏
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing自然语言处理 (NLP) 模型的概述和实证比较以及自动编码器模型在市场营销中的介绍和实证应用
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-03-04
err32
PREAI
errShankar, Venkatesh; Parsana, Sohil
err分享
err收藏
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err234
PREAI
errShankar, Venkatesh; Kleijnen, Mirella; Ramanathan, Suresh; Rizley, Ross; Holland, Steve; Morrissey, Shawn
err分享
err收藏
Mobile Marketing: The Way Forward
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err19
PREAI
errShankar, Venkatesh
err分享
err收藏
Transforming the Customer Experience Through New Technologies通过新技术改变客户体验
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err398
PREAI
errHoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; Kraume, Karsten; Shankar, Venkatesh
err分享
err收藏
Omnichannel marketing: Are cross-channel effects symmetric
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-06-01
err31
PREAI
errShankar, Venkatesh; Kushwaha, Tarun
err分享
err收藏
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-03-11
err16
PREAI
errVadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan
err分享
err收藏
How Technology is Changing Retail技术如何改变零售业
errJOURNAL OF RETAILING
IF10.2
err2021-03-01
err224
PREAI
errShankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; Golmohammadi, Alireza; Tirunillai, Seshadri; Douglass, Tom; Hennessey, John; Bull, J. S.; Waddoups, Rand
err分享
err收藏
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-08-17
err52
PREAI
errShankar, Venkatesh; Narang, Unnati
err分享
err收藏
The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
errJOURNAL OF MARKETING
IF10.4
err2019-05-09
err72
PREAI
errDotzel, Thomas; Shankar, Venkatesh
err分享
err收藏
System evolution prediction and manipulation using a Lotka-Volterra ecosystem model
errDESIGN STUDIES
IF4.8
err2019-01-01
err16
PREAI
errZhang, Guanglu; Allaire, Douglas; McAdams, Daniel A.; Shankar, Venkatesh
err分享
err收藏
How Artificial Intelligence (AI) Is Reshaping Retailing
errJOURNAL OF RETAILING
IF10.2
err2018-12-01
err214
PREAI
errShankar, Venkatesh
err分享
err收藏
Modeling the evolution of system technology performance when component and system technology performances interact: Commensalism and amensalism
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2017-12-01
err27
errOAAI
errZhang, Guanglu; McAdams, Daniel A.; Shankar, Venkatesh; Darani, Milad Mohammadi
err分享
err收藏
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value
errJOURNAL OF MARKETING
IF10.4
err2017-09-01
err127
PREAI
errLiu, Yan; Shankar, Venkatesh; Yun, Wonjoo
err分享
err收藏
Pricing hybrid bundles by understanding the drivers of willingness to pay
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-06-03
err21
PREAI
errMeyer, Jeffrey; Shankar, Venkatesh; Berry, Leonard L.
err分享
err收藏
Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2014-02-01
err69
errOAAI
errLam, Shun Yin; Shankar, Venkatesh
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
L
Leonard L. Berry
H 指数: 78 · 论文数: 321
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
N
Naveen Donthu
H 指数: 62 · 论文数: 189
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
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