Hans Mühlbacher - Publications, H-index & Citations

Hans Mühlbacher

International University of Monaco

20H指数

147论文数

2.9K被引数

收录论文 16

发表时间

Deriving pleasure from other people’s pain: The influence of vicarious pain on viewing intentions for violent sports 从他人痛苦中获取乐趣：间接疼痛对暴力体育赛事观看意愿的影响

Journal of Business Research

IF9.8

2025-06-10

OAAI

Tommy Kweku Quansah; Markus Lang; Hans Mühlbacher

Necessary engagement in stakeholder relationships for successful membership in industrial clusters

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2024-04-01

PREAI

Muhlbacher, Hans; Einarsdottir, Bryndis; Castello, Alessio

Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands 对品牌奢华的家庭价值观和奢侈品特征的必要认知: 来自奢侈手表品牌的证据

JOURNAL OF BRAND MANAGEMENT

IF4.1

2023-07-27

PREAI

Dinh, Estelle; Muhlbacher, Hans; Torchia, Mariaterasa

The experience of luxury craftsmanship - a strategic asset for luxury experience management 奢侈品工艺的经验-奢侈品体验管理的战略资产

hospitality marketing management

IF3

2022-04-27

PREAI

Tarquini, Annalisa; Muhlbacher, Hans; Kreuzer, Maria

Brand identity dynamics - reinforcement or destabilisation of a sport brand identity through the introduction of esports?

JOURNAL OF STRATEGIC MARKETING

IF3.1

2021-08-19

PREAI

Muhlbacher, Hans; Bertschy, Marjorie; Desbordes, Michel

Dynamic collaboration between small- and medium-sized enterprises from highly dissimilar markets

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2021-04-01

PREAI

Wang, Miaomiao; Muhlbacher, Hans; Wittmann, Xinhua; Perrett, Pieter

Exploring consumers' subjective shopping experiences in directly operated luxury brand stores

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-11-01

PREAI

Kauppinen-Raisanen, Hannele; Muhlbacher, Hans; Taishoff, Marika

Esports Extension Of A Football Brand: Stakeholder Co-creation in Action?

EUROPEAN SPORT MANAGEMENT QUARTERLY

IF3.7

2019-12-03

PREAI

Bertschy, Marjorie; Muhlbacher, Hans; Desbordes, Michel

From zero-sum to win-win - Organisational conditions for successful shared value strategy implementation

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2019-06-01

PREAI

Muhlbacher, Hans; Bobel, Ingo

Brand management: Unveiling the delusion of control

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2018-06-01

PREAI

Wider, Serena; von Wallpach, Sylvia; Muhlbacher, Hans

Consumer Empowerment Through Internet-Based Co-creation

information management

IF6.2

2014-12-08

446

PREAI

Fueller, Johann; Muehlbacher, Hans; Matzler, Kurt; Jawecki, Gregor

A Manager's Perspective on Virtual Customer Integration for New Product Development

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2012-06-12

PREAI

Bartl, Michael; Fueller, Johann; Muehlbacher, Hans; Ernst, Holger

Strategic marketing and business performance A study in three European 'engineering countries'

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2010-11-01

PREAI

Jaakkola, Matti; Moller, Kristian; Parvinen, Petri; Evanschitzky, Heiner; Muhlbacher, Hans

Balanced versus focused responsiveness to core constituencies and organizational effectiveness

EUROPEAN JOURNAL OF MARKETING

IF5.1

2005-09-01

PREAI

Koll, Oliver; Woodside, Arch G.; Muehlbacher, Hans

The changing consumer in Austria

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

1997-10-01

PREAI

Muhlbacher, H; Botschen, M; Beutelmeyer, W

MIPS - MANAGING INDUSTRIAL POSITIONING STRATEGIES

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

1994-10-01

PREAI

MUHLBACHER, H; DREHER, A; GABRIELRITTER, A

研究方向