Thomas A. Burnham - Publications, H-index & Citations

Thomas A. Burnham

nevada system of higher education (nshe)

10H指数

19论文数

2.3K被引数

收录论文 7

发表时间

Anticipated firm interaction can bias expressed customer satisfaction

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2021-03-01

PREAI

Mukherjee, Ashesh; Burnham, Thomas; King, Dan

Structural topic modelling segmentation: a segmentation method combining latent content and customer context

hospitality marketing management

IF3

2021-02-11

PREAI

Fresneda, Jorge E.; Burnham, Thomas A.; Hill, Chelsey H.

Do we understand each other? Toward a simulated empathy theory for entrepreneurship

JOURNAL OF BUSINESS VENTURING

IF8.9

2021-01-01

PREAI

Packard, Mark D.; Burnham, Thomas A.

Consumer suggestion sharing: helpful, pragmatic and conditional

EUROPEAN JOURNAL OF MARKETING

IF5.1

2020-11-30

PREAI

Burnham, Thomas A.; Ridinger, Garret; Carpenter, Anne; Choi, Laee

Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2020-06-10

PREAI

Choi, Laee; Burnham, Thomas

I've got an idea! Exploring the antecedents of suggestion sharing in consumer services 我有个主意!消费者服务中建议共享的前因探索

JOURNAL OF SERVICES MARKETING

IF4.5

2020-02-12

PREAI

Burnham, Thomas

Consumer switching costs: A typology, antecedents, and consequences

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2003-04-01

1.1K

PREAI

Burnham, TA; Frels, JK; Mahajan, V

研究方向